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President to President

This year’s Entertainment Lion for Music Jury President, Olivier Robert-Murphy from Universal Music, gets some good advice from his 2016 predecessor, Josh Rabinowitz from Grey.

Inspired by the bit at the end of The West Wing where the members of the outgoing administration left notes of advice for their successors, we let this year’s Jury Presidents get some totally unofficial but incredibly useful advice from their 2016 predecessors.

"I was quite patient during the whole process."
Josh Rabinowitz

OLIVIER ROBERT MURPHY:What was the best part of running your jury room last year?
JOSH RABINOWITZ: "I thought the best part was when we came to a consensus on the two Grand Prix winners.  Although I was quite patient during the whole process, and knew we would come to a consensus, we did need to dig in and really work through a great deal of opinions and internal conflicts to get there."

ORM: People think it's a very glamorous job, but what was the most challenging part?

JR: "The worst part was when jurors, at times, were late. They know who they were! You had to make sure people didn't loose their focus, or tried to "bully" their POVs, but that's the business we're in at times."

ORM: Jury members are very experienced people, experts in their field and passionate. How did you manage all the egos?
JR: "I dealt with it by not being confrontational, aggressive, nor too pushy. Once people got the hang of the process, they began to believe in it without be forced or coerced. This meant all the individual egos became a "collective-ego", focused on the same result - awarding great work collectively."

ORM: What was/is the most relevant award/category of your jury in the Entertainment Lions for Music? 

JR: "The most relevant awards in year one were the standard of the two Grands Prix trophies we awarded as they set a great precedent for future juries. We needed to set a legitimate tone in the first year that resonated within the industry and I believe we achieved that."

ORM: In the end and in regards of the awards given, do you think your jury celebrated more: creativity, brand campaign, or music?

JR: "In the end creativity was the most celebrated aspect of the work, which I felt was the best way to proceed in year one."

Pretty Bird and Beyonce won a Grand Prix in 2016 for the music video for ‘Formation’. You can see the full credits for the campaign in the Cannes Lions Archive
In 2016, JUNG von MATT Scooped a Grand Prix in the Entertainment Lions for Music for a campaign for EDEKA Zentrale. See the credits in the Cannes Lions Archive.

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