On the path to Google
Cannes Lions is made of stories. Stories of inspiration, success, failure – and always creativity.
In the space of two years, Grace Sobey graduated from the Young Media Academy and won a Young Lions Competition. In the space of two years, Grace Sobey graduated from the Young Media Academy and won a Young Lions Competition. She might have missed attending one of the world’s biggest music festivals two years running, but it was 24 months that supercharged her confidence, changed her perception of the industry and her role within it, and eventually led her to her dream job at Google. And she still got to see Kayne West, but it was in the Lumiére, not on the Pyramid Stage.
The girl that got to go to Cannes, Google Marketing Manager Grace Sobey, describes how The Young Lions Academy was like winning gold.
CL: What’s the best thing you’ve done since?
GS: “After seeing the Young Marketers Competition winners on stage at the final Cannes Lions Awards Show, I went home and did some research to find out how you get into it, then teamed up with my colleague to enter the competition. We had 48 hours to work on a pitch for a WaterAid campaign that would connect with millennials and then present it. And we won! I actually have a Lion at home sitting on the mantelpiece; it’s the oddest but best feeling in the world.
"The combination of the competition and the academy has validated my creativity, helped me have confidence in decisions around my campaigns and forced me to make sure I always try to do the very best work. It changes your perception of the industry and your role within it."
CL: And you choose the Academy over Glastonbury every June?
GS: “Every year I think I’ll have a break from Cannes but I just can’t do it. Just like some people have to go on yoga retreats, it’s my week-long checkpoint where I re-evaluate; firstly, what does good work look like? And secondly, where is the industry going? Every year I think, ‘How can you top that year?’, and every year I go back and it completely changes my perception. It’s something that I take back and put into the business in one way or another, so I feel like I couldn’t miss it – it’s so valuable.”
If Grace's story has inspired you, find out more about the Young Lions Academies here.