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INTERNATIONAL FESTIVAL OF CREATIVITY | 17-24 JUNE 2017

The challenge facing marketers

Four industry experts discuss the obstacles marketers face in working with creativity.

created on Tuesday 21 Mar 2017

"I don't think agencies have successfully been able to help clients understand the long-term side of things."
Harjot Singh
Falling consumer trust, the struggle clients face to understand what success looks like, and the failure of agencies to help clients understand the value of creativity are leading to a battle between long-term brand value and short-term sales results. Is short-termism winning? 

Lucy Jameson, McCann's Harjot Singh, Brian McCarter from Ogilvy & Mather and Gurdeep Puri, Founding Partner at the Effectiveness Partnership discuss the situation facing clients today. 
Creative Conversations: The Challenge Facing Marketers

Lucy Jameson is the former CEO of Grey, Harjot Singh is Regional Strategy Director at McCann Europe, Brian McCarter is Head of Planning EMEA, Global Brand Management at Ogilvy & Mather. This discussion was chaired by Gurdeep "Mr Effectiveness" Puri, of the Effectiveness Partnership. 

Great discussions like this happen all the time during the Cannes Lions Festival. See the Just Announced page for latest Festival news. For more information about the Creative Effectiveness Lion, visit the Awards area