86343601-F551-413A-A2C5-4C91B1960AAF Created with sketchtool. D1681562-9B56-4AA3-A659-E4329F356674 Created with sketchtool. 934F8DA0-9E27-42BD-8CE3-D245838B7017 Created with sketchtool. ABBF01E5-99A9-4F8E-A5B6-D8D0DFCAA1DF Created with sketchtool. 52B86ADF-15D7-4BEB-87CA-3619D1900DF7 Created with sketchtool. 7589DD6C-9BE1-49A5-8D68-4F50FBA8B794 Created with sketchtool. close button Created with Sketch. 6BB0D236-0C4D-43DD-9499-76C2156B2D45 Created with sketchtool. 14E4A84F-4D0B-4D5F-B884-907C3F4246BE Created with sketchtool. 2C0B0BEE-6DF1-41ED-96BE-B08D012E4E7E Created with sketchtool. 0C8DBC52-E08E-4F0A-AE54-AE9BB73113CC Created with sketchtool. instagram Created with Sketch. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. C9FD7B3E-0845-41B2-ACCB-6714158590FB Created with sketchtool. 9390E317-BF7B-47ED-B954-052183D5FB1C Created with sketchtool. Combined Shape Created with Sketch. 33AF606F-4AB8-48BF-88F5-131EAFCB6433 Created with sketchtool. 8318C22D-D94B-44A9-AB45-C1392FAA4A70 Created with sketchtool. 61A8DE16-3685-4C96-8420-67656881EA29 Created with sketchtool. D1CB3555-9A1D-4970-80EF-E3ABD5BACF7D Created with sketchtool. F80B5C4D-057D-4477-AF86-E46BC62AC7A4 Created with sketchtool. Search icon Created with Sketch. A3C99BA3-E981-44D5-BCA9-B1C8A5D09E36 Created with sketchtool. BC8D40A0-6611-4C38-8AD4-8E2D17FA6DC3 Created with sketchtool.

Creative Conversations: Lions Entertainment

Risky Business

created on Wednesday 22 Mar 2017

Lions Entertainment
"I've been in this game a long time, and my job has changed more in the last year, than in the last 20"
Amanda Hill, A+E Networks

As advertising evolves into content and storytelling, the shape and role of the different players in the landscape is also changing. 
Brands need to be present: they need to be in the room, taking part in the dialogue. And the only way they can do that is through storytelling. But what does this mean for the brands trying to fight for attention, and what can they learn from the entertainment industry? 
From A+E Networks, Amanda Hill discusses the future of entertainment with Sunshine's Al MacCuish and Dave Roberts from Trailer Park, in a discussion chaired by Lions Entertainment Executive Festival Director, Louise Benson

Lions Entertainment: Risky Business

Al MacCuish is Chief Creative Officer and Co-Founder of Sunshine and Amanda Hill is Chief Marketing Officer at A+E Networks, and both are jurors on the 2017 Lions Entertainment jury. Dave Roberts is Managing Director of Trailer Park and served on the inaugural 2016 Entertainment Jury. 

Lions Entertainment (21-22 June) is about the future of entertainment, and the role that brands will play within that. It is for everyone with an interest in how entertainment is funded, distributed or consumed, the companies and talent leading the charge across the industry, and finding and retaining audiences. This specialist event is open to Festival delegates and Lions Entertainment-only passes are also available. More information can be found in the Pass Picker