Jim Stengel is the former Global Marketing Officer of $84 billion Procter & Gamble, where he oversaw an $8 billion advertising budget and had organisational responsibility for nearly 7,000 people. P&G sales doubled during Jim’s tenure as GMO. Highly regarded, his leadership was recognised in 2008 when P&G was honoured as the 2008 Cannes International Advertising Festival Advertiser of the Year for the first time in company history.
Following a 25-year career at P&G, Jim founded The Jim Stengel Company, a think tank and consultancy conducting proprietary research, generating thought leadership and applying a new ideals-driven framework to drive business growth in today’s global economy. A prolific writer, speaker and advisor, Jim is the author of Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies.
Steve Latham, Head of Talent and Training at Cannes Lions tests Jim's knowledge of the Festival and finds out what he really thinks about the future of the industry in this quick-fire Q&A.