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Quick fire Q&A with Jim Stengel

Marketing guru and Academy Dean Jim Stengel answers the big questions about marketing, brands and talent. While we're at it, we also test some of his trivia knowledge about the Festival...

created on Tuesday 28 Mar 2017

"There's just something different about clients being at Cannes. They're more open, they're more inquisitive, they're more patient, they're more curious."
Jim Stengel
Jim Stengel is the former Global Marketing Officer of $84 billion Procter & Gamble, where he oversaw an $8 billion advertising budget and had organisational responsibility for nearly 7,000 people. P&G sales doubled during Jim’s tenure as GMO. Highly regarded, his leadership was recognised in 2008 when P&G was honoured as the 2008 Cannes International Advertising Festival Advertiser of the Year for the first time in company history.

Following a 25-year career at P&G, Jim founded The Jim Stengel Company, a think tank and consultancy conducting proprietary research, generating thought leadership and applying a new ideals-driven framework to drive business growth in today’s global economy. A prolific writer, speaker and advisor, Jim is the author of Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies.

Steve Latham, Head of Talent and Training at Cannes Lions tests Jim's knowledge of the Festival and finds out what he really thinks about the future of the industry in this quick-fire Q&A. 

The Jim Stengel interview
The Young Marketers Academy is an intensive five-day course for young professionals working for client marketer companies. It addresses the importance of creativity in communications and provides a bigger picture of a marketer’s role.
Challenging and creatively brave clients are what agencies crave, but award-winning work requires clients who understand that their brief can unlock the power of creativity. Since 2011, the programme, led by Jim Stengel, has trained over 200 young marketers on how to develop collaborative and trusting relationships between client and agency, while taking their careers to the next level.

For more information on the different Academy training programmes, visit the Cannes Lions School.