This year’s Festival programme is packed with clients, each with their own story to tell about creativity. Unilever’s Keith Weed will talk about the issues keeping him up at night, while Marc Pritchard from P&G tackles how brands can help promote better diversity.
Anyone looking for pointers on how to be a better client can pick up some tips from Burger King. The restaurant chain was recently named Cannes Lions Creative Marketer of the Year, and BK's CMO Axel Schwan and Fernando Machado share their tips on how brands can punch above their weight creatively.
This session was filmed at Entertainment Matters, an event produced in conjunction with the BCMA and Endemol Shine Group.
The entertainment model is evolving. How entertainment is funded, distributed and consumed is changing rapidly. The future of entertainment is bright, but uncertain. Who will win and who will lose? Lions Entertainment has the answers. Find your perfect Cannes Lions experience in the Pass Picker.
Bringing together professionals from across healthcare and pharma communications, Lions Health seeks to challenge norms and motivate change in these highly innovative yet fiercely regulated industries.
Lions Innovation examines how data and technology can act as catalysts and enablers for creativity. It is where start-ups with revolutionary ideas meet major technology providers with game-changing products.