The key to how brands can use entertainment to connect with audiences lies with understanding what they’re choosing to watch. Nostalgia, factual storytelling, and new content journeys are just some of the trends at play in good TV. Doug Wood, Global Director Research & Insight, Endemol Shine Group explains what’s hot in the modern TV landscape.
This session was filmed at Entertainment Matters, an event produced in conjunction with the BCMA and Endemol Shine Group.
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