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INTERNATIONAL FESTIVAL OF CREATIVITY | 17-24 JUNE 2017

What's hot in global entertainment?

Endemol Shine Group talks about the TV that’s winning audiences

created on Wednesday 5 Apr 2017

The key to how brands can use entertainment to connect with audiences lies with understanding what they’re choosing to watch. Nostalgia, factual storytelling, and new content journeys are just some of the trends at play in good TV. Doug Wood, Global Director Research & Insight, Endemol Shine Group explains what’s hot in the modern TV landscape. 
This session was filmed at Entertainment Matters, an event produced in conjunction with the BCMA and Endemol Shine Group. 

The entertainment model is evolving. How entertainment is funded, distributed and consumed is changing rapidly. The future of entertainment is bright, but uncertain. Who will win and who will lose? Lions Entertainment has the answers. Find your perfect Cannes Lions experience in the Pass Picker

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