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"Dare to be different"

Publishing legend and fashion icon, Anna Wintour challenges the Cannes Lions audience to aim higher in creativity

created on Thursday 6 Apr 2017

"You have to be unafraid to take a risk on the big challenging stuff. It matters. More than ever now when companies invest in it, effort and attention, will pay off. Although we all have to stretch our budgets across so many different platforms, you can't cut your way to creativity."
Anna Wintour, Condé Nast

(Dare to be different: Illustrations provided by our friends at Scriberia)

What does creativity mean in an age of 24-hour, fast-churning digital production? Anna Wintour is the Editor of Vogue and the Artistic Director of Condé Nast, the bellwether media company running 21 of the world’s most-read magazines and digital platforms (including The New Yorker, Vogue, Wired, GQ, Vanity Fair, and Pitchfork). In her first appearance on the Festival stage, followed by a conversation with Burberry’s Chief Creative and Chief Executive Officer, Christopher Bailey, she explains how to break through the noise of volume models and deadlocked algorithms with an authoritative editorial voice. What does digital-age innovation really look like at a time when everybody has instant access to the same lures and hooks online? Using lessons from Condé Nast’s successes in disruptive journalism, from the $1.2 trillion fashion industry, from Silicon Valley, and even from Hamilton, Wintour offers a bird’s-eye view of the challenges facing creative teams today and the secrets to standing out in the crowd. Never have the obstacles to true innovation been so real, she explains — but never have the opportunities been as great.

See more talks in the Cannes Lions Archive

Anna Wintour was just one of the 500 incredible speakers who were at Cannes Lions in 2016.  Visit the Speaker Page to see more information about the 2017 line-up. 
Illustrations provided by @Scriberian.

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