Where Jim quit when he was ahead
Cannes Lions is made of stories. Stories of inspiration, success, failure – and always creativity.
When Jim Stengel collected the Advertiser of the Year prize in 2008, it marked the culmination of the creative revolution he’d championed at P&G for 25 years. He was the first major client to prove the link between winning Lions and commercial success. It was also the moment he knew it was time to move on. He’s now a leading ambassador for creative bravery in companies around the world.
This year, the Creative Marketer of the Year has been awarded to Burger King. The award will honour Burger King for embracing and encouraging creativity across their brand communications and for the inspiring global marketing of their products. Burger King has a hugely successful track record at Cannes Lions. The company has totaled 76 awards, including two Grands Prix in 2016 for the ‘McWhopper’ campaign, in Print & Publishing and Media. Burger King also took home a Titanium Grand Prix in 2007 and achieved their first win in 1969, a Silver Lion for ‘Skinny Burger’. Since its launch in 1954, the company has expanded to become one of the largest quick-service restaurants in the world, welcoming more than 11 million people in over 100 countries daily.