Bringing together professionals from across healthcare and pharma communications, Lions Health seeks to challenge norms and motivate change in these highly innovative yet fiercely regulated industries.
Lions Innovation examines how data and technology can act as catalysts and enablers for creativity. It is where start-ups with revolutionary ideas meet major technology providers with game-changing products.
Whatever you're looking to get out of Cannes Lions, there's a Festival pass just for you. Visit the Pass Picker to find your ideal Cannes Lions Festival experience.
"There's no substitute for preparation. I put over 120 hours just into crafting the presentation."
Yousef Tuqan presented 'Arabs be like' on stage at Cannes in 2014. Billed as 'a guide to the modern Middle East', this talk provided in-depth views into life as a modern Arab, and how regional and global brands succeed (and fail!) to connect with this audience. Yousef's appearance was so successful he went on to deliver this talk around the world.
Hear how he prepared for the experience...
See a clip of 'Arabs be like - A guide to the modern Middle East' here.
Yousef Tuqan is now VP Brand Marketing and Loyalty at Jumeirah Group. Full versions of Cannes Lions talks are available in the Cannes Lions Archive.
Nothing beats seeing speakers live on stage at Cannes. See the full 2017 line-up here and build your ideal Festival experience using the Pass Picker.