86343601-F551-413A-A2C5-4C91B1960AAF Created with sketchtool. D1681562-9B56-4AA3-A659-E4329F356674 Created with sketchtool. 934F8DA0-9E27-42BD-8CE3-D245838B7017 Created with sketchtool. ABBF01E5-99A9-4F8E-A5B6-D8D0DFCAA1DF Created with sketchtool. 52B86ADF-15D7-4BEB-87CA-3619D1900DF7 Created with sketchtool. 7589DD6C-9BE1-49A5-8D68-4F50FBA8B794 Created with sketchtool. close button Created with Sketch. 6BB0D236-0C4D-43DD-9499-76C2156B2D45 Created with sketchtool. 14E4A84F-4D0B-4D5F-B884-907C3F4246BE Created with sketchtool. 2C0B0BEE-6DF1-41ED-96BE-B08D012E4E7E Created with sketchtool. 0C8DBC52-E08E-4F0A-AE54-AE9BB73113CC Created with sketchtool. instagram Created with Sketch. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. C9FD7B3E-0845-41B2-ACCB-6714158590FB Created with sketchtool. 9390E317-BF7B-47ED-B954-052183D5FB1C Created with sketchtool. Combined Shape Created with Sketch. 33AF606F-4AB8-48BF-88F5-131EAFCB6433 Created with sketchtool. 8318C22D-D94B-44A9-AB45-C1392FAA4A70 Created with sketchtool. 61A8DE16-3685-4C96-8420-67656881EA29 Created with sketchtool. D1CB3555-9A1D-4970-80EF-E3ABD5BACF7D Created with sketchtool. F80B5C4D-057D-4477-AF86-E46BC62AC7A4 Created with sketchtool. Search icon Created with Sketch. A3C99BA3-E981-44D5-BCA9-B1C8A5D09E36 Created with sketchtool. BC8D40A0-6611-4C38-8AD4-8E2D17FA6DC3 Created with sketchtool.
INTERNATIONAL FESTIVAL OF CREATIVITY | 17-24 JUNE 2017

Lions Entertainment: The magnificent seven

Industry experts talk about the evolution of brands and entertainment

created on Thursday 13 Apr 2017

"We're always looking for brands to tell stories to the audience, not to promote a thing, and everyone just has to get more comfortable with telling stories people love."
Amanda Hill

It's claimed that most people only think seven brands that are really part of their heart, mind and attention. If you're not inside those seven, what are your options for getting noticed? 
 
Three industry experts discuss evolution of TV marketing , and how the changing attitudes towards using entertainment in brand partnerships are leading to better branded entertainment. It all starts with a point of view.

Executive Festival Director of Lions Entertainment, Louise Benson chairs a discussion with Amanda Hill, CMO at A+E Networks, Al MacCuish, CCO and Co-founder at Sunshine, and Dave Roberts, Managing Director of Trailer Park.  

Lions Entertainment

Anna Hill and Al MacCuish are both jurors on the 2017 Entertainment Lion jury. Dave Roberts served on the 2016 jury. 

Lions Entertainment is about the future of entertainment, and the role that brands will play within it. It’s where everyone, from record label execs to influencers, TV development teams to sports promoters, talent managers and more, meet the brands and creatives who will be their collaborators. Special Lions Entertainment passes are available in the Pass Picker. 

More stories

Lions Entertainment

Hear diverse perspectives on the direction of the industry, get to grips with the latest trends and see the world's best examples of branded entertainment.

Lions Health

Bringing together professionals from across healthcare and pharma communications, Lions Health seeks to challenge norms and motivate change in these highly innovative yet fiercely regulated industries.

Lions Innovation

Lions Innovation examines how data and technology can act as catalysts and enablers for creativity. It is where start-ups with revolutionary ideas meet major technology providers with game-changing products.

Find your perfect Cannes Lions pass

Whatever you're looking to get out of Cannes Lions, there's a Festival pass just for you. Visit the Pass Picker to find your ideal Cannes Lions Festival experience.