"We're always looking for brands to tell stories to the audience, not to promote a thing, and everyone just has to get more comfortable with telling stories people love."
It's claimed that most people only think seven brands that are really part of their heart, mind and attention. If you're not inside those seven, what are your options for getting noticed?
Three industry experts discuss evolution of TV marketing , and how the changing attitudes towards using entertainment in brand partnerships are leading to better branded entertainment. It all starts with a point of view.
Executive Festival Director of Lions Entertainment, Louise Benson chairs a discussion with Amanda Hill, CMO at A+E Networks, Al MacCuish, CCO and Co-founder at Sunshine, and Dave Roberts, Managing Director of Trailer Park.
Lions Entertainment is about the future of entertainment, and the role that brands will play within it. It’s where everyone, from record label execs to influencers, TV development teams to sports promoters, talent managers and more, meet the brands and creatives who will be their collaborators. Special Lions Entertainment passes are available in the Pass Picker.
Bringing together professionals from across healthcare and pharma communications, Lions Health seeks to challenge norms and motivate change in these highly innovative yet fiercely regulated industries.
Lions Innovation examines how data and technology can act as catalysts and enablers for creativity. It is where start-ups with revolutionary ideas meet major technology providers with game-changing products.