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Lions Live: creativity on demand

To mark the return of Lions Live, produced in association with Mindshare and YouTube, we take a look back at last year's streaming hits

created on Monday 8 May 2017

Unilever: The future of brands

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Presented by Keith Weed, Chief Marketing Officer, Unilever
Exponential growth and continual disruption are the new normal. Linear and incremental progress increasingly means becoming obsolete. What does the future look like for marketers and the brands we build in this hyper-connected world? 

Dentsu: Design thinking

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Presented by Yoshihiro Yagi, Creative Director, Dentsu and Kochi Yamamoto, Executive Planning Director, Chief Strategy Officer, DBA APAC, Dentsu Inc
Design is increasingly becoming a critical competence in business. The influence of design is not limited to the design product, but also extends to the process and thinking of design, as “design thinking” is adopted in considering all aspects of business. When we examine the way designers around the world approach design, we find that the fundamental beliefs and thinking behind design varies tremendously. 

Razorfish and Contagious: Cracking the code of creativity

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Presented by Daniel Bonner, Global Chief Creative Officer, Razorfish and Will Sansom, Director, Contagious Insider, Contagious Communications 
As increasing automation forces marketers into a zero-sum battle for efficiency, genuine human creativity could represent the last true competitive advantage. And yet how much do we really know about this most valuable but intangible of assets? We know that great, award-winning creativity can be effective, but what about the conditions in which it thrives? Are particular types of category, client or agency more likely to cultivate creativity? And can it genuinely impact culture and the wider world in the way that our industry claims?

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