Presented by Keith Weed, Chief Marketing Officer, Unilever Exponential growth and continual disruption are the new normal. Linear and incremental progress increasingly means becoming obsolete. What does the future look like for marketers and the brands we build in this hyper-connected world?
Dentsu: Design thinking
Presented by Yoshihiro Yagi, Creative Director, Dentsu and Kochi Yamamoto, Executive Planning Director, Chief Strategy Officer, DBA APAC, Dentsu Inc Design is increasingly becoming a critical competence in business. The influence of design is not limited to the design product, but also extends to the process and thinking of design, as “design thinking” is adopted in considering all aspects of business. When we examine the way designers around the world approach design, we find that the fundamental beliefs and thinking behind design varies tremendously.
Razorfish and Contagious: Cracking the code of creativity
Presented by Daniel Bonner, Global Chief Creative Officer, Razorfish and Will Sansom, Director, Contagious Insider, Contagious Communications
As increasing automation forces marketers into a zero-sum battle for efficiency, genuine human creativity could represent the last true competitive advantage. And yet how much do we really know about this most valuable but intangible of assets? We know that great, award-winning creativity can be effective, but what about the conditions in which it thrives? Are particular types of category, client or agency more likely to cultivate creativity? And can it genuinely impact culture and the wider world in the way that our industry claims?
Bringing together professionals from across healthcare and pharma communications, Lions Health seeks to challenge norms and motivate change in these highly innovative yet fiercely regulated industries.
Lions Innovation examines how data and technology can act as catalysts and enablers for creativity. It is where start-ups with revolutionary ideas meet major technology providers with game-changing products.