Six things you can learn at Lions Innovation
Get ready to geek out!
1. Innovation, beyond branded communications
Lab of Misfits: Learn how to live more innovatively - personally and professionally - through perceptual neuroscience.
18 Havas & USC World Building Media Lab: Minority Report's production designer demonstrates how world building is the new strategic thinking.
Withinlink: See how Chinese tech entrepreneurs are refining the definiton of innovation itself.
Dentsu Inc.: Google Lunar XPRIZE contenders share their journey to the moon with HAKUTO.
2. How to drive innovation in your brand
Tommy Hilfiger: Redesign your creative DNA in 20 weeks by examining the crucial partnership between talent and technology. Strange Thoughts: Why you should fire your innovation team to promote radical collaboration between disparate
Deeplocal: How to adapt engineering processes to advertising timelines, expectations, and metrics to drive brand innovation.
Dentsu Indonesia: Discover what frugal innovation looks like, where companies or countries launch products with limited resources.
3. Brand partnerships and collaboration
How Shell teamed with start-ups, inventors, artists and low-resource communities to democratise clean energy solutions.
Founders Factory: See what happens when brands bring together category experience and know-how to create a business for the greater good of the consumer. Tiger Beer, Marcel Sydney and Graviky Labs: Explore why innovation requires going beyond the boardroom, stepping out of the lab and collaborating in a truly creative way.
Unilever Ventures: Why strategic investment is a win/win for start-ups and how to develop corporate relationships.
4. Showcasing the creative use of data
Cambridge Analytica: How to facilitate the integration between
audience research, data science and creative execution.
MEC: Alongside visual artist Stephen Cartwright, explore how art can be used to make data human and accessible. Knotch: Can you trust your data? How JPMorgan Chase are pushing the standards of our industry on transparency.
Spotify: Melody, harmony and metadata - Spotify's VP of Data explores how we can understand people through music.
5. Immersive tech is the new reality
Shutterstock session trailer
Team One: A symphony of realities - a live demonstration of an augmented reality musical performance. Imagination Labs: Presenting a live experiment of mixed realities, challenge the limits of your imagination. Shutterstock: Hyper reality revealed - examine the implications of emerging tech for human perception and the built environment. REWIND: Step into the future with REWIND and Microsoft HoloLens, including live demos
of the tech itself.
REWIND session trailer
6. Applied AI: Machine learning, voice and bot tech
IBM: Man, machine and creativity - how creative thinkers can innovate with the help of cognitive systems. Octane AI: How to use conversational storytelling to connect with consumers and unlock the creative potential of bots. Digital McKinsey: Design forward - how to take advantage of technologies such as AI and machine learning to create lasting change.
J. Walter Thompson and Mindshare: A release of original research identifying the implications of voice in nine global markets.