Six things you will learn at Lions Entertainment
Movers, shakers and stars of the world of entertainment world come to Cannes Lions
1. Content creation and consumption in a new age
Spotify: Spotify and special guests discuss approaches for effective content creation and curation in the mobile streaming age.
Vivendi: The co-founder of FRAMESTORE and the CMO of Vivendi explore the crucial need for marketers to spread their story across all platforms.
Publicis Media and AOL: Hear how a new generation of film-makers are creating powerful "story immersion" experiences through VR.
Hulu: Discover what can happen when the silos between technology and creativity are broken down, from two industry leaders at the forefront of this revolution.
2. Connecting with the consumer of the future
Fuse: How the extraordinary success of gaming is connecting with a generation of digital natives like no other. Whistle Sports: Discover the fitness creators transforming the way millennials stay healthy. eBay: Hear how a retail tech company partnered with Gimlet Creative to create one of the first major co-branded podcasts.
Tomorrowland, AB InBev and Armin van Buuren: Why do fans from over 200 countries attend the world's largest music festival?
3. Brand partnerships and collaboration
How the two key passion points of music and football can transcend our divisions.
Discover what female filmmakers are doing to re-present women's stories on the big screen.
Paramount: Hear from the actors and creators of 'American Woman' and how they plan to bring cinematic quality shows to television.
Saville Productions: A "New Hollywood" panel will explore how sponsored entertainment is transforming the advertising landscape and attracting audiences.
4. Embracing exciting new tech to stay relevant
Alibaba: Hear what happens when Hollywood meets Silicon Valley to create a shopping experience like no other.
Pulse Films & Run The Jewels: Creative super-forces Run the Jewels and Pulse Films talk about ripping up the rule book of traditional music videos. MediaLink: Jeffrey Katzenberg and and Michael Kassan will explore what storytelling will look like in 2020.
Shazam: Discover why Wyclef Jean is exploiting new technology: from autotune to augmented reality, to stay ahead of the game.
5. Powerful brand collaboration stories re-defining culture
Viacom: A fireside chat between one of the world most disruptive talents in art, film and fashion and the cultural phenomenon, Universal Music Group and Brands: What can agencies learn from Ellie Goulding on how to connect and communicate with fans? Hear from the global sell-out artist. GreenLight/ Live Nation Studios: "Music Happens Here": hear about how a brand, entertainment company and artist created an amazing experience for fans.
IPCN Ltd: Brands creating IP? Discover how a Chinese consumer goods giant, Liby, is co-creating compelling entertainment with its strategic partner.
Lions Entertainment: Greenlight trailer
6. Behind the scenes: Hear about the craft of good entertainment
Dictionary Films Tokyo and Cutter Studios: Participate in a surprising and joyful collective performance at this seminar with composer Sam Speigel. Cheil Worldwide & CJ E&M: What makes entertainment great? Some of the leading minds behind the KPOP phenomenon share their secrets. Leo Burnett and Sky: Two leading forces in advertising and entertainment explore how we can make truly compelling content.
BBH: See a screening of 'Home': the BAFTA award-winning documentary and hear about the process of making such powerful work.
BBH session trailer