86343601-F551-413A-A2C5-4C91B1960AAF Created with sketchtool. D1681562-9B56-4AA3-A659-E4329F356674 Created with sketchtool. 934F8DA0-9E27-42BD-8CE3-D245838B7017 Created with sketchtool. ABBF01E5-99A9-4F8E-A5B6-D8D0DFCAA1DF Created with sketchtool. 52B86ADF-15D7-4BEB-87CA-3619D1900DF7 Created with sketchtool. 7589DD6C-9BE1-49A5-8D68-4F50FBA8B794 Created with sketchtool. close button Created with Sketch. 6BB0D236-0C4D-43DD-9499-76C2156B2D45 Created with sketchtool. 14E4A84F-4D0B-4D5F-B884-907C3F4246BE Created with sketchtool. 2C0B0BEE-6DF1-41ED-96BE-B08D012E4E7E Created with sketchtool. 0C8DBC52-E08E-4F0A-AE54-AE9BB73113CC Created with sketchtool. instagram Created with Sketch. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. C9FD7B3E-0845-41B2-ACCB-6714158590FB Created with sketchtool. 9390E317-BF7B-47ED-B954-052183D5FB1C Created with sketchtool. Combined Shape Created with Sketch. 33AF606F-4AB8-48BF-88F5-131EAFCB6433 Created with sketchtool. 8318C22D-D94B-44A9-AB45-C1392FAA4A70 Created with sketchtool. 61A8DE16-3685-4C96-8420-67656881EA29 Created with sketchtool. D1CB3555-9A1D-4970-80EF-E3ABD5BACF7D Created with sketchtool. F80B5C4D-057D-4477-AF86-E46BC62AC7A4 Created with sketchtool. Search icon Created with Sketch. A3C99BA3-E981-44D5-BCA9-B1C8A5D09E36 Created with sketchtool. BC8D40A0-6611-4C38-8AD4-8E2D17FA6DC3 Created with sketchtool.

Six things you will learn at Lions Entertainment

Movers, shakers and stars of the world of entertainment world come to Cannes Lions

created on Friday 12 May 2017

1. Content creation and consumption in a new age

Spotify: Spotify and special guests discuss approaches for effective content creation and curation in the mobile streaming age.
 
Vivendi: The co-founder of FRAMESTORE and the CMO of Vivendi explore the crucial need for marketers to spread their story across all platforms.
 
Publicis Media and AOL: Hear how a new generation of film-makers are creating powerful "story immersion" experiences through VR.
 
Hulu: Discover what can happen when the silos between technology and creativity are broken down, from two industry leaders at the forefront of this revolution.

 

Lions Entertainment

2. Connecting with the consumer of the future

Fuse: How the extraordinary success of gaming is connecting with a generation of digital natives like no other.

Whistle Sports: Discover the fitness creators transforming the way millennials stay healthy.

eBay: Hear how a retail tech company partnered with Gimlet Creative to create one of the first major co-branded podcasts.

Tomorrowland, AB InBev and Armin van Buuren: Why do fans from over 200 countries attend the world's largest music festival?

3. Brand partnerships and collaboration

Copa90: How the two key passion points of music and football can transcend our divisions.

Refinery29:
Discover what female filmmakers are doing to re-present women's stories on the big screen.
 
Paramount: Hear from the actors and creators of 'American Woman' and how they plan to bring cinematic quality shows to television.
 
Saville Productions: A "New Hollywood" panel will explore how sponsored entertainment is transforming the advertising landscape and attracting audiences.

4. Embracing exciting new tech to stay relevant

Alibaba: Hear what happens when Hollywood meets Silicon Valley to create a shopping experience like no other.
data

Pulse Films & Run The Jewels: Creative super-forces Run the Jewels and Pulse Films talk about ripping up the rule book of traditional music videos.

MediaLink: Jeffrey Katzenberg and and Michael Kassan will explore what storytelling will look like in 2020.

Shazam: Discover why Wyclef Jean is exploiting new technology: from autotune to augmented reality, to stay ahead of the game.

5. Powerful brand collaboration stories re-defining culture

Viacom: A fireside chat between one of the world most disruptive talents in art, film and fashion and the cultural phenomenon, 

Universal Music Group and Brands: What can agencies learn from Ellie Goulding on how to connect and communicate with fans? Hear from the global sell-out artist.

GreenLight/ Live Nation Studios: "Music Happens Here": hear about how a brand, entertainment company and artist created an amazing experience for fans.

IPCN Ltd: Brands creating IP? Discover how a Chinese consumer goods giant, Liby, is co-creating compelling entertainment with its strategic partner.
Lions Entertainment: Greenlight trailer

6. Behind the scenes: Hear about the craft of good entertainment

Dictionary Films Tokyo and Cutter Studios: Participate in a surprising and joyful collective performance at this seminar with composer Sam Speigel.

Cheil Worldwide & CJ E&M: What makes entertainment great? Some of the leading minds behind the KPOP phenomenon share their secrets.

Leo Burnett and Sky: Two leading forces in advertising and entertainment explore how we can make truly compelling content.

BBH: See a screening of 'Home': the BAFTA award-winning documentary and hear about the process of making such powerful work.
BBH session trailer

Recommended stories

Lions Health

Bringing together professionals from across healthcare and pharma communications, Lions Health seeks to challenge norms and motivate change in these highly innovative yet fiercely regulated industries.

Find your perfect Cannes Lions pass

Whatever you're looking to get out of Cannes Lions, there's a Festival pass just for you. Visit the Pass Picker to find your ideal Cannes Lions Festival experience.

Lions Entertainment

Hear diverse perspectives on the direction of the industry, get to grips with the latest trends and see the world's best examples of branded entertainment.

Lions Innovation

Lions Innovation examines how data and technology can act as catalysts and enablers for creativity. It is where start-ups with revolutionary ideas meet major technology providers with game-changing products.