Cannes Theme: Changing shape of the industry
A quick look at the themes brought to life at the Festival
The creative communications industry is at something of a crossroads. Emerging technologies, shifting consumer habits and financial pressures are just a few of the factors to consider when looking at where the industry’s future lies. And from the beach to the main stage, sessions at this year’s Cannes Lions will help us navigate the uncertain road ahead.
On the Creative Inspiration stage, you can expect to see YouTube’s global head of content Susanne Daniels, its head of culture and trends Kevin Alloca and musician Demi Lovato come together to discuss the changing shape of original content
. They’ll divulge the video-sharing platform’s unique strategy for highlighting the talent of emerging creators and established celebrities, as well as the latest trends being driven by viewers around the world. WME|IMG’s Co-CEO Ariel Emanuel and UFC’s President Dana White, meanwhile, will consider the survival of the fittest in media and marketing
, and the importance of creativity and innovation in building brands for the future.
R/GA’s Bob Greenberg will look at the agency model itself, unpacking how R/GA disrupted itself
and created a new model that combines the strategic insights of innovation consulting, the technology chops to implement the solutions you recommend and the creative skill to meaningfully engage people. Clients’ voices will be heard alongside their agency peers’, and Lego
’s session on 18 June will serve as a case study for how traditional brands are capable of driving social and digital innovation. Join them to hear how trusting in the creative minds of consumers and the power of platforms such as WeChat can reap huge rewards.
Over on the Cannes Lions Beach, each lunchtime will see world-leading chief creatives including Bruno Bertelli and Kate Stanners discussing the industry in the Chief Creatives on the Beach debates, revealing what makes for great work today and which of the trends emerging at this year’s festival are worth following. In the early evening, the Shakers and Stirrers sessions will invite those disrupting and challenging industry norms, models and standards to change the future of branded communications (and the world) as we know it to join a panel debate.
If you’re looking to join the discussion yourself, the ‘Cannes Futurists’ Meet Up is the place to find people just as interested in the changing face of the industry. Go along to discuss where things are heading and how you’re adapting to the fast pace of change with fellow forward-looking delegates.
See the full programme online here.