By using compelling and engaging creative, the communications industry can help to make the world a better place. The story of how President Juan Manuel Santos
of Colombia brought peace to his country after more than five decades of civil war using what he calls the “creative capacity for goodness” demonstrates the power of creativity for good.
Those looking for smaller scale examples could join Crack + Cider’s
workshop on how to design your own viable, feasible and desirable social impact initiative, from two creatives who’ve actually launched their own side-project turned global non-profit.
Of course, there’s the bigger debate about does brand purpose really drive great work? This exact issue will be explored by Diageo’s Syl Saller
and Mark Sandys
. Anyone interested in creating work with purpose who wants to meet like-minded souls should consider joining the Creators for Good meet up
See the full Festival programme here.