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A view from the Festival: Day Three

The team behind the Cannes Lions Live blog deliver their round-ups of the third day of the Festival

created on Monday 19 Jun 2017

There were two strong themes running through today: talent without prejudice and how data supports creativity.

The panelists for the ‘Women in Cinema’ session came at the topic from completely different angles, but all had experience of working with, or being, a talented woman in the film industry. Kathryn Jacobs of Pearl and Dean, who has experience of running successful campaigns for empowering females, said similar success in the film industry can be achieved when brands with a conscience work with the power of cinema. This was an opinion Kathryn pushed for the duration of the panel, and also brought along examples of campaigns where she’d already been raising women’s profiles. It was encouraging that action is already being taken on this issue, as this is what’s been discussed in previous years of the festival. Gillian Armstrong admitted to being impartial to the issue of women being unrepresented in her industry until recently, but it was impactful to see a new role model now take the baton of unrepresented women and run with it! There were several actions that came from this panel, some around awareness and others more directly.

The response to prejudice had a much more aggressive tone in Mindshare’s panel later in the day. The panel argued about meritocracy – Charlotte Beers said it doesn’t exist but women can bypass this and get to where they want to be.

Maggie Semple disagreed outright. Other things they disagreed on included ‘privilege’ – Charlotte not feeling she was privileged, Maggie believing they were. A highlight of the session for the audience was when Semple asked the audience "you, as agencies, are so amazing at persuading clients and convincing consumers - why don't you apply it to yourselves?"

"Agencies are so amazing at persuading clients and convincing consumers - why don't you apply it to yourselves?"
Maggie Semple

There were two strong themes running through today: talent without prejudice and how data supports creativity.

The panelists for the ‘Women in Cinema’ session came at the topic from completely different angles, but all had experience of working with, or being, a talented woman in the film industry. Kathryn Jacobs of Pearl and Dean, who has experience of running successful campaigns for empowering females, said similar success in the film industry can be achieved when brands with a conscience work with the power of cinema. This was an opinion Kathryn pushed for the duration of the panel, and also brought along examples of campaigns where she’d already been raising women’s profiles. It was encouraging that action is already being taken on this issue, as this is what’s been discussed in previous years of the festival. Gillian Armstrong admitted to being impartial to the issue of women being unrepresented in her industry until recently, but it was impactful to see a new role model now take the baton of unrepresented women and run with it! There were several actions that came from this panel, some around awareness and others more directly.

The response to prejudice had a much more aggressive tone in Mindshare’s panel later in the day. The panel argued about meritocracy – Charlotte Beers said it doesn’t exist but women can bypass this and get to where they want to be.

Maggie Semple disagreed outright. Other things they disagreed on included ‘privilege’ – Charlotte not feeling she was privileged, Maggie believing they were. A highlight of the session for the audience was when Semple asked the audience "you, as agencies, are so amazing at persuading clients and convincing consumers - why don't you apply it to yourselves?"

There were two strong themes running through today: talent without prejudice and how data supports creativity.

The panelists for the ‘Women in Cinema’ session came at the topic from completely different angles, but all had experience of working with, or being, a talented woman in the film industry. Kathryn Jacobs of Pearl and Dean, who has experience of running successful campaigns for empowering females, said similar success in the film industry can be achieved when brands with a conscience work with the power of cinema. This was an opinion Kathryn pushed for the duration of the panel, and also brought along examples of campaigns where she’d already been raising women’s profiles. It was encouraging that action is already being taken on this issue, as this is what’s been discussed in previous years of the festival. Gillian Armstrong admitted to being impartial to the issue of women being unrepresented in her industry until recently, but it was impactful to see a new role model now take the baton of unrepresented women and run with it! There were several actions that came from this panel, some around awareness and others more directly.

The response to prejudice had a much more aggressive tone in Mindshare’s panel later in the day. The panel argued about meritocracy – Charlotte Beers said it doesn’t exist but women can bypass this and get to where they want to be.

Maggie Semple disagreed outright. Other things they disagreed on included ‘privilege’ – Charlotte not feeling she was privileged, Maggie believing they were. A highlight of the session for the audience was when Semple asked the audience "you, as agencies, are so amazing at persuading clients and convincing consumers - why don't you apply it to yourselves?"