The most effective creative is inspired by radical empathy and a deep understanding of the honest, human truths that motivate your audience. Defining and then translating these insights into groundbreaking work isn’t always intuitive but, when you discover them, they are a game-changing superpower.
Hear how ethical, empathic approaches to shaping strategy lead to emotionally relevant and effective creative, and how insights can be summoned to ignite creativity in a way that will benefit your consumer and your brand – all without sacrificing your soul.
This podcast is hosted by The New School's Open Campus, and produced in partnership with Somethin' Else.
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