86343601-F551-413A-A2C5-4C91B1960AAF Created with sketchtool. D1681562-9B56-4AA3-A659-E4329F356674 Created with sketchtool. 934F8DA0-9E27-42BD-8CE3-D245838B7017 Created with sketchtool. ABBF01E5-99A9-4F8E-A5B6-D8D0DFCAA1DF Created with sketchtool. 52B86ADF-15D7-4BEB-87CA-3619D1900DF7 Created with sketchtool. 7589DD6C-9BE1-49A5-8D68-4F50FBA8B794 Created with sketchtool. close button Created with Sketch. 6BB0D236-0C4D-43DD-9499-76C2156B2D45 Created with sketchtool. 14E4A84F-4D0B-4D5F-B884-907C3F4246BE Created with sketchtool. 2C0B0BEE-6DF1-41ED-96BE-B08D012E4E7E Created with sketchtool. 0C8DBC52-E08E-4F0A-AE54-AE9BB73113CC Created with sketchtool. instagram Created with Sketch. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. C9FD7B3E-0845-41B2-ACCB-6714158590FB Created with sketchtool. 9390E317-BF7B-47ED-B954-052183D5FB1C Created with sketchtool. Combined Shape Created with Sketch. 33AF606F-4AB8-48BF-88F5-131EAFCB6433 Created with sketchtool. 8318C22D-D94B-44A9-AB45-C1392FAA4A70 Created with sketchtool. 61A8DE16-3685-4C96-8420-67656881EA29 Created with sketchtool. D1CB3555-9A1D-4970-80EF-E3ABD5BACF7D Created with sketchtool. F80B5C4D-057D-4477-AF86-E46BC62AC7A4 Created with sketchtool. Search icon Created with Sketch. A3C99BA3-E981-44D5-BCA9-B1C8A5D09E36 Created with sketchtool. BC8D40A0-6611-4C38-8AD4-8E2D17FA6DC3 Created with sketchtool.

Inside the jury room: Direct, Mobile and Cyber

created on Thursday 22 Jun 2017

Direct jurors were solidly divided between two pieces of work, and only came to a decision at midnight after five rounds of heated debate. 

And one of the jurors was overheard by Jury President Ted Lim describing Grand Prix-winning ‘Google Home of the Whopper’ campaign as “the best abuse of technology” 

Mobile jurors debated over around 700 pieces of work, and was described by Jury President Andy Hood as a category “often misunderstood, which requires a very specific group of people to be able to navigate it”.  

Juries at the Festival will spent at least 1,278 hours in judging and discussion – that’s enough to fly around the world 19 times. 

Mobile juror Sedire Ajeenah noted that the app graveyard is growing, and it’s becoming increasingly vital for platforms to work in ways no-one could foresee. 

The biggest observation made by the Cyber Lions jury was, according to Cyber juror Timm Weber, that cyber has entered all parts of our live, and can be literally anything – something physical, a tool, something helpful, or even a lot of fun. 

It was Cyber Lion juror Ritu Sharda’s first time on a Cannes Lions jury, and she summed it up: “I was amazed at the diversity in the jury – not just gender and cultural diversity, but also diversity of opinions”. 

Dogs, amputees and co-creation were just some of the trends noted by Direct Lions juror Rob Doubal. But the best work, he thinks, bucked the trends.

Article tags