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INTERNATIONAL FESTIVAL OF CREATIVITY | 17-24 JUNE 2017

Inside the jury room: Design, Entertainment, Entertainment Lions for Music Jury and Product Design

created on Friday 23 Jun 2017

Thailand scooped its first ever Grand Prix with AP Thailand and CJ Worx’s ‘The Unusual Football Field’, and it was lauded by Jury President Sandra Planeta as a vision that’s breaking the norm of what’s possible.

“A room united to define the best work”, “open-minded”, “stimulating, thought-provoking and inspiring” were just some of the ways Entertainment Lions for Music Jury President Olivier Robert-Murphy described the judging process.  

The Product Design jury took three rounds of debate to come to a concensus about the Grand Prix winner. 

It was the first time Colombia won a Grand Prix at Cannes Lions, the country previously won one in Lions Health. 

And Colombia’s President Juan Manuel Santos joined Weber Shandwick on stage to discuss why it’s much harder to make peace than to wage war. 

Juror Mario Narita explained that there are six emotions that he experienced when judging the work: sadness, fear, anger, surprise, repulsion and joy. 

From around 4,000 entries across 37 Media categories, only around 300 make the shortlist. Media juror Mark Heap explained that the video case study really needs to stand out to help the jury understand both the campaign and why it deserves merit for a specific category. 

One of the Product Design jurors’ partners gave birth while he was in the jury room!

Data collection ‘for good’, data-driven dynamic creative, social good, brand purpose and media hijack were some of the key trends noted by Media jurors. 

Product Design jurors looked at around 4,000 pieces of work in the pre-judging stage, then around 2,000 over the last six days of judging. They then had to personally judge approximately 200 each per day until they had a shortlist.

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