On stage at Cannes Lions 2017, the founder of L2 and the clinical professor of marketing at NYU Stern, explained why you can easily compare the "Big Four" players in the digital world to bodily functions.
"What is prayer? Sending a query into the universe and hoping there's some sort of divine intervention that we don't understand. And we get an answer back that we trust."
Facebook is love
“Love is a form of empathy and Facebook is creating the ability to experience more empathy through photos.”
Amazon is our gut
"We always need more stuff. Too little stuff means you starve. And our mentality hasn't caught up to our instincts yet"
Apple is sex
"This isn't a phone. It's a signal that if you mate with me, our kids are more likely to survive than if you mate with someone with an Android phone."
Scott is a Clinical Professor at the NYU Stern School of Business where he teaches brand strategy and digital marketing. In 2012, Professor Galloway was named “One of the World’s 50 Best Business School Professors” by Poets & Quants. He is also the founder of Red Envelope and Prophet Brand Strategy. Scott was elected to the World Economic Forum’s Global Leaders of Tomorrow. You can watch his talk from Cannes Lions 2017 in full in the Cannes Lions Archive.