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Asking Out Loud

A podcast series recorded live at Cannes Lions 2017

For the first time ever, we recorded a podcast series at the International Festival of Creativity. In partnership with The New School’s Open Campus – and produced by Somethin’ Else – the series was inspired by the simple idea that sometimes the best answer is actually a question.

created on Friday 18 Aug 2017

Over the festival week, Melissa Rancourt, the Academic Director Global Executive Master Of Science in Strategic Design & Management at The New School, invited global experts from across the festival to discuss just some of the questions that can challenge our assumptions about creativity.


Episode 1: What if collaboration were the secret to success?

Collaboration brings visions to life and teaches us how to work with others to reach a common goal. This powerful process pollinates the world with more creativity while teaching skills of focus, cooperation, innovation, and compromise.

Billy Burgess from The New School/Martell Mumm Perrier-Jouët, Graviky Labs' Anirudh Sharma and Tony Högqvistand from Airbnb joined Melissa to explore and discuss common challenges to productive teamwork and cover best practices for helping you and your teams to accomplish what may otherwise seem impossible.

Episode 2: What if disrupting the status quo were part of your company culture?

They say that rules were made to be broken. And whoever “they” are, they were right. In today’s rapidly evolving marketplace, relying on “tried and true” approaches is one platitude ripe for rethinking. Outliers have finally found their ken in the corporate landscape.

In this episode, Melissa gets The Lookinglass founder Charles Day, Lauren W. Wilson from ColorComm, Inc and Ben Kerr from Somethin' Else to talk about effective strategies to inspire news ways of thinking, challenge existing structures, and break down processes to reveal deserving—if disruptive—new ideas.

Episode 3: What if the process were the purpose?

Far too often, in life and in business, greater emphasis is put on the final product than the road to success. Design thinking is a process-focused approach to generating innovative solutions that can be applied to any creative challenge, and is a sustainable alternative to more traditional methods.

Claire Bridges from Now Go Create, The New School/Foossa's Lee-Sean Huang and Beyond's Dave Sutton picked up the conversation around this growing practice to explore the benefits and challenges of making the process the purpose – from empathy research to ideation to prototyping to getting user feedback and iterating with your designs.

Episode 4: What if ethical marketing were the cornerstone of groundbreaking creative?

The most effective creative is inspired by radical empathy and a deep understanding of the honest, human truths that motivate your audience. Defining and then translating these insights into groundbreaking work isn’t always intuitive but, when you discover them, they are a game-changing superpower.

In this episode, Margaret Johnson from Goodby, Silverstein & Partners talks to Sephora Markson Hartz, and Marcela Tabares from A+E Networks about how ethical, empathic approaches to shaping strategy can create emotionally relevant and effective creative, and how insights can be summoned to ignite creativity in a way that will benefit your consumer and your brand – all without sacrificing your soul.

Episode 5: What if ethical marketing were the cornerstone of groundbreaking creative?

Here’s the thing about creativity: there’s no such thing as making a mistake. In fact, sometimes getting something “wrong” is just a threshold to unlocking a powerful new idea. At The New School, we believe in turning the notion of “right answers” on their ear to see what comes out the other side.

In the concluding session of this podcast series, Melissa links up with B-Reel's Katherine O'Brien, David Fleming from Donate Life, and Dollar Shave Club's Alec Brownstein to uncover the rich benefits of embracing bumps in the road and catalyzed unexpected pitfalls to unearth creative solutions.


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