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My First Time

Director Jonty Toosey recalls what happened when a chance meeting at a party in Cannes resulted in a "crazy" shoot and his first ever Lion.

created on Friday 18 Aug 2017

"It’s an amazing feeling to win. You feel like all the hard work has been paid off. Someone has actually recognised that it was a good piece of work."
Jonty Toosey
In 2013 Nike won a Lion for their '#WINAGAINSTTHEELEMENTS#' campaign. The work was directed by Jonty Toosey and it was his first success at Cannes Lions. In this new film, Jonty revealed that the genesis of the Lion-winning ad was actually also at the Festival, when an unplanned encounter at a party resulted in an exciting new project...