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A career in five Lions: Bruno Bertelli

Ahead of his appearance at eurobest 2017, we take a look back on the career of Publicis Worldwide's global chief creative officer.

created on Sunday 3 Sep 2017

Bruno Bertelli began his career as a copywriter in New York after attending the School of Visual Arts. He then moved to JWT Italy in 1998 where he remained until 2010 in the role of creative director on high profile international accounts and Executive Creative Director of the Rome office. Then in 2011, he joined Publicis Italy as Executive Creative Director with Cristiana Boccassini. In November 2014 Publicis WW appointed him CEO of Publicis Italy.

Thanks to his work with the client, in June 2015 he was appointed as Global Leader on Heineken for the network and in November 2016, ECD Publicis Western Europe. More recently he was nominated to be Global CCO Publicis Worldwide. Along with Cristiana Boccassini, he is the most awarded Italian creative in the world with 41 Cannes Lions, of which nine are Gold. To mark his recently confirmed appearance at eurobest, we've picked out a few of our favourites.

1. ‘Jackie’ for Heineken by Publicis Italy

2. ‘Dacia Sponsor Day’ for Renault Italia by Publicis Consultants Italia

3. ‘The Cliché’ for Heineken by Publicis Brasil

4. ‘Couple’ for Mapfre by Talent Marcel


5. ‘The Candidate’ for Heineken International by Publicis Italy

Bruno Bertelli will be speaking at eurobest 2017 when it arrives in London in November. To find out more about the most exciting creative festival for the European communications industry, click here.