86343601-F551-413A-A2C5-4C91B1960AAF Created with sketchtool. D1681562-9B56-4AA3-A659-E4329F356674 Created with sketchtool. 934F8DA0-9E27-42BD-8CE3-D245838B7017 Created with sketchtool. ABBF01E5-99A9-4F8E-A5B6-D8D0DFCAA1DF Created with sketchtool. 52B86ADF-15D7-4BEB-87CA-3619D1900DF7 Created with sketchtool. 7589DD6C-9BE1-49A5-8D68-4F50FBA8B794 Created with sketchtool. close button Created with Sketch. 6BB0D236-0C4D-43DD-9499-76C2156B2D45 Created with sketchtool. 14E4A84F-4D0B-4D5F-B884-907C3F4246BE Created with sketchtool. 2C0B0BEE-6DF1-41ED-96BE-B08D012E4E7E Created with sketchtool. 0C8DBC52-E08E-4F0A-AE54-AE9BB73113CC Created with sketchtool. instagram Created with Sketch. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. C9FD7B3E-0845-41B2-ACCB-6714158590FB Created with sketchtool. 9390E317-BF7B-47ED-B954-052183D5FB1C Created with sketchtool. Combined Shape Created with Sketch. 33AF606F-4AB8-48BF-88F5-131EAFCB6433 Created with sketchtool. 8318C22D-D94B-44A9-AB45-C1392FAA4A70 Created with sketchtool. 61A8DE16-3685-4C96-8420-67656881EA29 Created with sketchtool. D1CB3555-9A1D-4970-80EF-E3ABD5BACF7D Created with sketchtool. F80B5C4D-057D-4477-AF86-E46BC62AC7A4 Created with sketchtool. Search icon Created with Sketch. A3C99BA3-E981-44D5-BCA9-B1C8A5D09E36 Created with sketchtool. BC8D40A0-6611-4C38-8AD4-8E2D17FA6DC3 Created with sketchtool.

An Ode to Creativity: Celebrating Poetry in Advertising

This week, the UK celebrated its National Poetry Day. To mark it, we’ve put together an ode to creativity with five past winners from Cannes Lions that had poetry at their heart.

created on Friday 29 Sep 2017

Our revels now are ended. These our actors, 
As I foretold you, were all spirits and 
Are melted into air, into thin air: 
And, like the baseless fabric of this vision, 
The cloud-capp'd towers, the gorgeous palaces, 
The solemn temples, the great globe itself, 
Yea, all which it inherit, shall dissolve 
And, like this insubstantial pageant faded, 
Leave not a rack behind. We are such stuff 
As dreams are made on, and our little life 
Is rounded with a sleep. 
William Shakespeare, from The Tempest, Act 4 Scene 1 

‘Beds’ for Ikea by Mother

Taking some of the most famous lines written by William Shakespeare, the spot for Ikea follows a dreaming protagonist searching for the perfect night’s sleep in various beds; finally finding it in her bedroom at home.

‘A Mother's Body’ for Unilever by Ogilvy & Mather London

Hollie McNish is the UK's Slam Poetry champion. Her spoken-word performances, featured on the BBC and at the Glastonbury music festival, encourage women to think critically about body image. So for Mother's Day, Dove commissioned Hollie to write and perform a poem to inspire real women to find their beauty.

Two roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowth;

Then took the other, as just as fair,
And having perhaps the better claim,
Because it was grassy and wanted wear;
Though as for that the passing there
Had worn them really about the same,

And both that morning equally lay
In leaves no step had trodden black.
Oh, I kept the first for another day!
Yet knowing how way leads on to way,
I doubted if I should ever come back.

I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.

Robert Frost, The Road Not Taken 

‘Road Not Taken’ for Ford Motor Company New Zealand by J. Walter Thompson

Based on Robert Frost’s poem ‘The Road Not Taken’, Ford's TV spot follows a young man’s life after he chooses to take the road less travelled. They followed their hero through many life-changing experiences, the good as well as the bad - all the moments that makes us who we are.

‘After Hours Athlete’ for Puma by Droga5

It might not be poetry in the traditional sense, but the words that accompany Droga5’s Lion-winning campaign capture a mood and emotion as perfectly as anything written by the giants of literature.

‘Dream’ for Louis Vuitton by Ogilvy France

Actor, rapper and spoken-word artist Mos Def was invited to reinterpret 4 of Muhammad Ali’s poems in a campaign for the luxury brand. The result? A powerful film that helped a new generation of rediscover the iconic boxer's inspirational life.