Awards for Good
Cannes Lions recognises and celebrates the use of creativity to positively influence not only businesses and brands, but also the world at large.
We recognise that it’s difficult to judge work created for non-profit organisations and charities against brand-led paying clients.
For this reason, we introduced the Cannes Lions Grand Prix for Good and the Lions Health and United Nations Foundation Grand Prix for Good.
For these specialist Awards, work can’t be entered directly – but becomes eligible if it’s awarded a Gold Lion, or an equivalent Lion such as a Titanium Lion, and is created for a non-profit organisation or charity. Work fitting these criteria is judged again separately as a Grand Prix for Good contender.
Examples of entries that would be eligible for the Grand Prix for Good Award include work created for charities, funds, foundations, appeals, NGOs, not-for-profit unions and associations, not-for-profit art facilities such as libraries and museums, and equality and health messages.
Government messages such as army recruitment, road safety, public health, etc. are judged to be branded, not charity work, and are therefore ineligible for the Grand Prix for Good.
If a piece of work wins a Creative Effectiveness Gold it will only be eligible for the Grand Prix for Good if it was awarded a Silver, Bronze or just Shortlist in 2023, 2022 or 2021/2020.
A dedicated Lion celebrating culture-shifting creativity. Glass: The Lion for Change is a place to commend ideas intended to change the world that address gender inequality or prejudice.
We donate all entry proceeds generated by Glass: The Lion for Change to related charities chosen after the Festival.
Cannes Lions has partnered with the United Nations (UN) for the Sustainable Development Goals Lion. This agenda aims to transform our world by 2030, with a plan to end poverty, protect the planet and ensure prosperity for all. Driving awareness of the UN’s Sustainable Development Goals (SDGs) and inspiring the global creative industry to accelerate progress towards achieving them – this collaboration is a powerful force for good.
All entry proceeds generated by the Sustainable Development Goals Lion will be donated to SDG projects in consultation with the United Nations.
Cannes Lions is a founding member of the Unstereotype Alliance, the industry-led initiative convened by UN Women. The initiative brings together leaders from across the business, technology and creative industries to address the portrayal and endurance of harmful stereotypes in advertising and content.