Summary of Key Rules for Entering

 

This guide is only a helpful summary of key information. It is not a substitute for reading the full entry rules, terms and conditions, which can be found here.

 

  1. The entry has launched / aired / run within the relevant eligibility dates for the Lion it is entered into.
  2. The entry has been created within the context of a normal paying contract and genuine brief from a brand OR, if it’s a case of self-promotion or a non-profit organisation, the brand has approved all the media / production / implementation.
  3. You have permission to enter this entry from the commissioning brand or brand-owning company. We may request proof of this permission directly from the brand.
  4. You have included the brand contact details in the entry including name, position and full contact details.
  5. The entry has been submitted exactly as published / aired / released / launched.
  6. The entry is not speculative or conceptual advertising and has not been banned or withdrawn from airing. 
  7. A senior officer (CD, CEO or Chairperson) from your company has given permission for this entry to be entered.
  8. For ‘2020 work’ the entry was not entered into the same Lion at the 2019 festival. You may be able to enter the work into an alternative Lion, provided it meets the relevant entry requirements, including the eligibility period requirements.
  9. There is no reference to the entrant company or any contributing companies in any digital or physical materials or in the written submission, except in the case of self-promotion.
  10. The entry, and/or digital or physical materials can be understood in English. For further information click here.
  11. If you entered your work before 14 October 2020, you understand that, if you withdraw your entry after 12 March 2020, you will not receive a refund or credit. If you entered your work on or after 14 October 2020, you understand that, if you withdraw your entry after 11 March 2021, you will not receive a refund or credit. Please see Part A of the Rules for more information on cancellations, refunds and withdrawals.
  12. If new results are collected after the entry has been paid for, we will only accept additional written information in the results section of the entry form on or before 1 May 2021.
  13. All media included in your entry must be the final version at the point that you complete and pay for them. No replacement or additional media can be accepted after an entry has been finalised and received by the Festival without exception.
  14. By submitting an entry you confirm that you own all applicable legal rights for all media included in your entry.
  15. You have entered the entry into no more than six Lions, excluding Titanium Lions.

If you’re unable to meet all the requirements on this list, your entry may be ineligible for the Cannes Lions Festival of Creativity. Failure to meet all these requirements could see your entry being disqualified or withdrawn without a refund.


Eligibility dates

Is your work eligible for Cannes Lions 2021?

To ensure that work judged at Cannes Lions is fresh and reflective of the work that drives the industry forward it is important we structure the festival with eligibility dates. Eligibility dates are dependent on the year and the Lion that is being entered, please see further down this page for full details for each Lion and for each year.

The key eligibility dates are:

  • Work for the 2020 eligibility period: aired, implemented or been released to the public for the first time between 1 March 2019 – 31 May 2020. Referred to as ‘2020 work’.
  • Work for the 2021 eligibility period: aired, implemented or been released to the public for the first time between 1 June 2020 – 30 April 2021. Referred to as ‘2021 work’.
  • The work eligible for each year’s festival will be judged separately. Separate Lions will be awarded accordingly.

    You can enter either ‘2020 work’ or ‘2021 work’ up until the final deadline of 15 April 2021.


    Eligibility Dates for '2020 Work' in more detail

    To be eligible for the following Awards the work must have first been implemented between 1 March 2019 - 31 May 2020. Or, if the work was first implemented earlier than 1 March 2019, a minimum of two thirds of the campaign implementation must have run within these dates.

    • Brand Experience & Activation, Creative Data, Creative eCommerce, Design, Digital Craft, Direct, Entertainment, Entertainment Lions for Music, Entertainment Lions for Sport, Glass: The Lion for Change, Health & Wellness, Innovation, Media, Mobile, Pharma, PR, Social & Influencer, Sustainable Development Goals and Titanium.

    To be eligible for the following Awards all element(s) / executions being entered must have been implemented for the first time between 1 March 2019 - 31 May 2020. In the scenario where some individual executions in the same campaign aired within the 2021 dates, the work should be entered into the year where the majority of executions were implemented for the first time.

    • Film, Film Craft, Industry Craft, Outdoor, Print & Publishing and Radio & Audio.

    To be eligible for Creative Business Transformation Lions the customer facing launch and/or the transition of internal systems / operations must have taken place between 1 March 2017 - 31 May 2020.

    To be eligible for Creative Strategy Lions the strategy being judged relates to work first implemented between 1 March 2017 - 31 May 2020.

    There are no Creative Effectiveness Lions for 2020.

     

    Eligibility dates for ‘2021 Work’ in more detail

    To be eligible for the following Awards the work must have first been implemented between 1 June 2020 - 30 April 2021:

    • Brand Experience & Activation, Creative Data, Creative eCommerce, Design, Digital Craft, Direct, Entertainment, Entertainment Lions for Music, Entertainment Lions for Sport, Glass: The Lion for Change, Health & Wellness, Innovation, Media, Mobile, Pharma, PR, Social & Influencer, Sustainable Development Goals and Titanium.

    To be eligible for the following Awards all element(s) / executions being entered must have been implemented for the first time between 1 June 2020 - 30 April 2021:

  • Film, Film Craft, Industry Craft, Outdoor, Print & Publishing and Radio & Audio.

  • To be eligible for Creative Business Transformation Lions the customer facing launch and/or the transition of internal systems / operations must have taken place between 1 June 2020 - 30 April 2021.

    To be eligible for Creative Strategy Lions the strategy being judged relates to work first implemented between 1 June 2020 - 30 April 2021.

    To be eligible for Creative Effectiveness Lions the work must have won or been shortlisted at Cannes Lions in 2017, 2018 or 2019.

     

    My work ran during both the 2020 and 2021 work eligibility periods, which year should I choose?

    An entry can only be entered as 2020 work or 2021 work. Please choose the entry year based on the date of first implementation.

     

    Can I re-enter my 2020 work if I enter it in 2019?

    The same piece of work cannot be submitted as 2020 work in the same Lion as in 2019, however, providing the eligibility dates are met, you may enter the work into an alternative Lion provided it meets the relevant entry requirements, including the eligibility period requirements.

    We understand that some work spans several years, in these cases you will need to demonstrate a significant evolution in order to be considered.The Festival has the right to decide if the work has evolved sufficiently and can be deemed as a new, eligible entry.

    If you’re not sure whether your work is eligible for Cannes Lions 2021 get in touch. We strongly recommend checking eligibility before you start to create your entry submissions.