CANNES CREATIVE LEADERS PROGRAMME

An intensive nine-day programme focusing on driving client value, revenue and growth through insightful and productive partnerships.

14 - 22 June 2018

For 2018, the Cannes Creative Leaders Programme has evolved to address the vital question of client value. The CCLP brings together creative, digital, and other agency leaders and their clients to take on some of the most important challenges facing the industry today, and to craft together new ways to drive revenue and growth.

Designed in partnership with the Berlin School of Creative Leadership, the programme helps those already in a leadership position or heading into one, to transform such challenges into opportunities, successfully leading a team towards creative excellence and making even bigger impact.

HOW TO APPLY

There are only a very limited number of places available for the programme. To apply, download the registration form from The Berlin School's website.

The price of the course includes all tuition fees over the two weeks, full registration to the Cannes Lions Festival and all lunches. Participants will also receive VIP access to the Opening and Closing Galas at Cannes Lions.

Flights, accommodation, incidentals and other meals are not included.

Enrol at the Berlin School of Creative Leadership

THE 2018 PROGRAMME

Through 9 intensive days of lectures, interactive case discussions and small group exercises, you’ll join the Berlin School professors for an immersion in real-world aspects of current advertising and communication industry leadership and organisational practise.

You will examine a variety of provocative cross-collaborative client/supplier contexts, current challenges, and potential best-case scenarios for enhanced value-based relationships. Some sessions will be organized to focus on existing clients, and some on new business – all will draw on the insights and perceptions of both ‘sides’ to probe our assumptions and legacy behaviours, and provoke new ways of thinking and working. Special emphasis will be given to precedents and proven practices for successfully advancing and implementing innovative strategic thinking and action.

You’ll analyse effective leadership, organisational design and change management in a high-intensity creative business. Taking advantage of the world-class talent attending the Festival, we invite speakers to deliver exclusive talks in the classroom as well as attending lectures and the awards shows.

Throughout the week you’ll receive one-to-one support, concluding with the class presenting their personal development plans, as well as a group assessment of how you can take the skills you’ve learned to generate real impact and a lasting culture of creativity in your company.

PART ONE: FOUNDATIONS

Creative leadership strategies to liberate value and innovation through partnerships.

DAY ONE: 

Creative worlds turned upside down
Analysing individual, organisational and industry changes – key implications and current driver

DAY TWO:

Strengthening analyses, expectation management, and decision-making
Crafting collaborative relationships – work design and revenue capture

DAY THREE:

Fresh tools and techniques for leading innovative value
Harnessing client-, resource-, and situation-centric viewpoints – business creativity today

DAY FOUR:

Creative/client roadmaps: designing and contracting for value
Roadmaps for testing during part two

PART TWO: PLAYBOOKS

Cannes Lions International Festival of Creativity – the ultimate classroom for Creative Leadership

DAY FIVE:

The Cannes Lions International Festival of Creativity is the classroom

DAY SIX:

Leadership for the dynamic industry landscape

DAY SEVEN:

Digital, media, and technology transformations

DAY EIGHT:

Leading creativity and creatives

DAY NINE:

Putting it all together: leading strategies for creative excellence

PAST SPEAKERS

Bob Greenberg

Bob Greenberg

Founder, Chairman, CEO
R/GA

Robert Pittman

Bob Pittman

Chairman and CEO
iHeartMedia, Inc.

Dana Anderson

Dana Anderson

Chief Marketing Officer
MediaLink

Julia Goldin

Julia Goldin

Executive Vice President and Global Chief Marketing Officer
The LEGO Group

Marcello Serpa

Marcello Serpa

Partner, Creative Director
AlmapBBDO

Tamara Ingram

Tamara Ingram

CEO
JWT

Susan Credle

Susan Credle

Global CCO
FCB Global

Wendy Clark

Wendy Clark

CEO
DDB Worldwide

WHO IS IT FOR?

Ideal for agency, marketing and communication industry decision-makers responsible for managing creative teams and/or in charge of significant budgets including creative directors, account managers, brand managers, marketing & communication directors, managing directors as well as media and digital media producers.

Whether you are a senior executive, team leader, creative or entrepreneur- this programme gives you the leadership raw materials to take your career to the next level.

Specifically, it addresses three areas essential for advancing creative excellence:

  • The rapidly changing creative communication industries landscape
  • Digital and media transformation
  • Leading creatives and creativity

"This programme kick-started my self-transformation as a leader."

Robin Smith

MENA Regional Creative Director, MEMAC Ogilvy

"Never in my life have I learned so much in two weeks. It was exhilarating!"

Cedric Ebener

Managing Director, CE+CO GmbH

"The programme is a non-stop two-week influx of ideas and creativity."

Jim Elliott

Chief Creative Officer, Y&R North America