YOUNG MEDIA ACADEMY

The Young Media Academy inspires up and coming media superstars to stretch their strategic thinking to drive effectiveness in their media product.

17 - 22 June

The Young Media Academy offers 30 select places to media professionals aged 30 years or under. This is an unrivalled opportunity to learn from inspirational agency executives, senior client executives, compelling entrepreneurs and award-winning creatives in an intimate classroom setting. The programme is set up for discussion and intensive group work: you'll leave with a network that will last the rest of your life.

As an Academy participant, you will have access to exclusive classroom content, peer-to-peer learning, a visit to the jury room, guided tours of the awards exhibition and exciting guest speakers. This is a unique experience curated by Jane Melvin, a strategist and creativity leader who has worked with the likes of Starbucks, UM, Leo Burnett, Disney, Shake Shack and the Coca Cola Company.

Since it launched in 2013, over 130 media stars from companies like Mediacom, Starcom Mediavest, TheTradeDesk, Mindshare and Heat have taken their seat in the most creative training programme developed specifically for young media gurus in the industry.

Sponsored by:

Apply now The Academy pass is €2295 + TVA
Jane Melvin

"Join us for a powerful, magical week in the south of France addressing the art of ideas and the science of media. We'll inspire each other and be challenged by some of the brightest thinkers in the marketing world."

Jane Melvin

Dean of the Young Media Academy

WHAT WILL YOU LEARN?

DEVELOP LEADERSHIP SKILLS

  • Improve the ability to lead more effectively and champion new ideas
  • Creatively manage the relationship between the idea, media channel and client
  • Become comfortable being a challenger

DEVELOP YOUR KNOWLEDGE OF THE DATA AND INNOVATION SPHERES

  • Embrace the technological evolution of media, new channels and consumer behaviours
  • Learn the challenges of leveraging social media internationally and measuring ROI
  • Understand data's role in stimulating innovation and creativity in the planning process

HAVE A BETTER UNDERSTANDING OF THE MEDIA LANDSCAPE

  • Make sense of the increasingly fragmented media landscape
  • Understand how technology upends conventional wisdom
  • Learn fluency in all digital media forms – search, social, mobile, video

WORK MORE COLLABORATIVELY

  • Work with creative agencies and media owners
  • Understanding the client's challenge in the context of the global landscape
  • Build relationships with key players in media solutions

IMPROVE THEIR MEDIA CHANNEL STRATEGY

  • Implement forward-thinking strategies across media channels
  • Know the relationship between the idea and the media channel
  • Appreciate the complexity of the multi-screen universe

USE MEDIA MORE CREATIVELY THAN EVER

  • Identify the value of creative thinking across media channels
  • Understand, and prove, effectiveness
  • Learn how media ideas have an understanding of the target market
  • Demonstrate the union of medium and message to engage and create impact

ACADEMY DEANS

Jane Melvin

Dean - Jane Melvin

Jane Melvin’s over 25-year career in marketing and advertising is the foundation for her viewpoint of media as marketing. She is founder of Strategic Innovations Group, a strategy practice that helps clients figure out who they are, what they do and how to do it better. She also runs the creativity company that created The Five Faces of Genius Model. She is a writer, speaker, catalyst for change and the creation and activation of ideas.

Jane formerly worked at Darden Restaurants, Starbucks Coffee International and Leo Burnett where she led the McDonald’s account in the Asia Pacific. She has guest lectured at Texas A&M and Northwestern University.

Jane holds a BA from Trinity College and an MBA from Yale University. She was a Coro Foundation Public Affairs Fellow and interned at the British House of Commons. She serves on the boards of three private companies and is a co-founder of a charity that has raised over $1.8 million to fight breast cancer. She is an avid competitive amateur ballroom dancer and is often spotted practicing her footwork in airports.

Charles Courtier

Dean - Charles Courtier

Charles has had a 30-year career in advertising. He initially wanted to be a 'suit' in any of the big ad agencies. But they all turned him down; repeatedly. Eventually a small London agency, Connell May & Steavenson, offered him a job in the media department. He took it.

From there he did get his 'big agency' break and joined Young & Rubicam. By the time WPP acquired Y&R in 2000, Charles was their EMEA Media Director.

In WPP media was fully spun-out of the ad agencies and MEC (now Wavemaker) was born. Charles was the Global CEO of MEC for 14 years, responsible for 5000 people across 80 markets. He did that role for 7 years in New York, and 7 in London. Over that time MEC quadrupled in size and became a $1 billion business. Charles was a founding member of GroupM.

He left WPP in June 2017 and is now an angel investor and advisor.

He lives in Hampshire, UK. Married to Kathryn. Three (grown up) children. Supports Arsenal. Thinks The Clash are important.

PAST SPEAKERS

Caitlin Moran

Caitlin Moran

Author, Journalist

Daryl Lee

Daryl Lee

Global CEO
UM

David Carey

David Carey

President
Hearst Magazines

Hallie Johnston

Hallie Johnston

Senior Vice President, Client Services & Strategies, Branded Content
Refinery29

Josh Valman

Josh Valman

CEO
RPD International

Mark D

Mark D'Arcy

Chief Creative Officer
Facebook Creative Shop

Pete Blackshaw

Pete Blackshaw

Global Head of Digital & Social Media
Nestlé

Severine Charbon

Severine Charbon

Global Chief Talent Officer
Publicis Media

WHO IS IT FOR?

With only 30 places available, space is limited and delegates must be aged 30 years or under, working in creative roles in an agency, client/brand, media company or within the creative industry. Those with one to two years’ experience will thrive at the Young Media Academy.

Previously, people with the following job roles have taken part in the course: Senior planners, marketing executives, strategic content planners, media planners, account executives, social media co-ordinators.

"The experience has been most rewarding and I have been truly inspired."

Adewole Adeosun

Executive, Planning and Client Servicing, mediaReach OMD

"I now know I have a lot of potential and I can't wait to show the world and really make a difference!"

Kaye Pizzarro

Connections Planner, MediaCom

"A week of unprecedented senior-leadership exposure, coupled with mind-opening seminars."

Kelsey Price

Senior Account Manager, Google

The Academy Experience

The Cannes Lions School is a sprawling campus supercharged with infectious creative energy, fuelled by a passion to overcome mediocrity and bustling with the industry's best and brightest.

The School has been designed to harness the unique Festival atmosphere, blending it with additional content just for students that addresses specific business needs, industry challenges and opportunities. Most importantly, learning is focused on imparting tangible skills which can be implemented immediately.

Discover more about the Cannes Lions School

If you would like to join us in 2018, we are now accepting applications. All applications are reviewed by Jane Melvin and the Cannes Lions team.

Thank you for your application and good luck.Fingers crossed we see you in June!

Hello and welcome! We are now welcoming applications for the Young Media Academy 2018. Once submitted, your application will be reviewed by Jane and the Cannes Lions team. Thank you.

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