The Young Media Academy inspires up and coming media superstars to stretch their strategic thinking to drive effectiveness in their media product.

17 - 22 June

The Young Media Academy offers 30 select places to media professionals aged 30 years or under. This is an unrivalled opportunity to learn from inspirational agency executives, senior client executives, compelling entrepreneurs and award-winning creatives in an intimate classroom setting. The programme is set up for discussion and intensive group work: you'll leave with a network that will last the rest of your life.

As an Academy participant, you will have access to exclusive classroom content, peer-to-peer learning, a visit to the jury room, guided tours of the awards exhibition and exciting guest speakers. This is a unique experience curated by Jane Melvin, a strategist and creativity leader who has worked with the likes of Starbucks, UM, Leo Burnett, Disney, Shake Shack and the Coca Cola Company.

Since it launched in 2013, over 130 media stars from companies like Mediacom, Starcom Mediavest, TheTradeDesk, Mindshare and Heat have taken their seat in the most creative training programme developed specifically for young media gurus in the industry.

Apply now The Academy pass is €2295 + TVA
Jane Melvin

"Join us for a powerful, magical week in the south of France addressing the art of ideas and the science of media. We'll inspire each other and be challenged by some of the brightest thinkers in the marketing world."

Jane Melvin

Dean of the Young Media Academy



  • Improve the ability to lead more effectively and champion new ideas
  • Creatively manage the relationship between the idea, media channel and client
  • Become comfortable being a challenger


  • Embrace the technological evolution of media, new channels and consumer behaviours
  • Learn the challenges of leveraging social media internationally and measuring ROI
  • Understand data's role in stimulating innovation and creativity in the planning process


  • Make sense of the increasingly fragmented media landscape
  • Understand how technology upends conventional wisdom
  • Learn fluency in all digital media forms – search, social, mobile, video


  • Work with creative agencies and media owners
  • Understanding the client's challenge in the context of the global landscape
  • Build relationships with key players in media solutions


  • Implement forward-thinking strategies across media channels
  • Know the relationship between the idea and the media channel
  • Appreciate the complexity of the multi-screen universe


  • Identify the value of creative thinking across media channels
  • Understand, and prove, effectiveness
  • Learn how media ideas have an understanding of the target market
  • Demonstrate the union of medium and message to engage and create impact


Jane Melvin

Dean - Jane Melvin

Jane Melvin’s over 25-year career in marketing and advertising is the foundation for her viewpoint of media as marketing. She is founder of Strategic Innovations Group, a strategy practice that helps clients figure out who they are, what they do and how to do it better. She also runs the creativity company that created The Five Faces of Genius Model. She is a writer, speaker, catalyst for change and the creation and activation of ideas.

Melvin formerly worked at Darden Restaurants, Starbucks Coffee International and Leo Burnett where she led the McDonald’s account in Asia Pacific. She has guest lectured at Texas A&M and Northwestern University.

Miss Melvin holds a BA from Trinity College and an MBA from Yale University. She was a Coro Foundation Public Affairs Fellow and interned at the British House of Commons. She serves on the boards of three private companies and is co-founder of a charity that has raised over $1.8 million to fight breast cancer. She is an avid competitive amateur ballroom dancer and is often spotted practicing her footwork in airports.

Katie Derham

Tutor - Katie Derham

Katie Derham brings a unique perspective on media and how to get a story heard; she is one of the UK’s leading broadcasters, a cornerstone of classical music broadcasting at the BBC, content production through her production company and as a consultant to select clients who seek her out for media training.

As the face of the BBC Proms, Katie has been presenting the BBC’s coverage of the yearly musical extravaganza for the past six years as well as hosting Proms Extra on BBC2. Katie can be heard regularly on BBC Radio 3 where she presents Afternoons on 3 as well presenting Arts documentaries across television and radio.

Previous to this Katie spent 15 years working in news and current affairs, first at the BBC and then as ITV News’ youngest ever newsreader, where her role as anchor meant she covered everything from elections to royal weddings and the wars in Afghanistan and Iraq.

She has literally been in the media in other surprising roles as well. In 2015 she was a finalist on “Strictly Come Dancing,” she tried her hand at conducting as part of the BBC reality series Maestro and she relearned the violin after 20 years for First Love on Sky Arts.

In 2015 she launched Peanut and Crumb, a production and media strategy company which Katie set up with the BAFTA nominated producer and director Jane Gerber.


Caitlin Moran

Caitlin Moran

Author, Journalist

Daryl Lee

Daryl Lee

Global CEO

David Carey

David Carey

Hearst Magazines

Hallie Johnston

Hallie Johnston

Senior Vice President, Client Services & Strategies, Branded Content

Josh Valman

Josh Valman

RPD International

Mark D

Mark D'Arcy

Chief Creative Officer
Facebook Creative Shop

Pete Blackshaw

Pete Blackshaw

Global Head of Digital & Social Media

Severine Charbon

Severine Charbon

Global Chief Talent Officer
Publicis Media


With only 30 places available, space is limited and delegates must be aged 30 years or under, working in creative roles in an agency, client/brand, media company or within the creative industry. Those with one to two years’ experience will thrive at the Young Media Academy.

Previously, people with the following job roles have taken part in the course: Senior planners, marketing executives, strategic content planners, media planners, account executives, social media co-ordinators.

"The experience has been most rewarding and I have been truly inspired."

Adewole Adeosun

Executive, Planning and Client Servicing, mediaReach OMD

"I now know I have a lot of potential and I can't wait to show the world and really make a difference!"

Kaye Pizzarro

Connections Planner, MediaCom

"A week of unprecedented senior-leadership exposure, coupled with mind-opening seminars."

Kelsey Price

Senior Account Manager, Google

The Academy Experience

The Cannes Lions School is a sprawling campus supercharged with infectious creative energy, fuelled by a passion to overcome mediocrity and bustling with the industry's best and brightest.

The School has been designed to harness the unique Festival atmosphere, blending it with additional content just for students that addresses specific business needs, industry challenges and opportunities. Most importantly, learning is focused on imparting tangible skills which can be implemented immediately.

Discover more about the Cannes Lions School

If you would like to join us in 2018, we are now accepting applications. All applications are reviewed by Jane Melvin and the Cannes Lions team.

Your submission was successful.

Cannes Lions, part of Ascential Events Ltd, will use your details to give you access to this content and stay in touch via email about Cannes Lions products and services. You can unsubscribe at any time. We will not share your information. We encourage you to read our privacy and cookies policy