We have conceived a very select and highly curated two days with the CMO at the heart of the conversation. The theme for the 2018 course is The New Leadership Mandate for Next-Gen CMOs: Fearless Leadership, focusing on equipping senior marketing leaders with the strategy and roadmap for achieving their goals.
The programme will include:
Behind the Scenes with Cannes Lions Winners: Creative legends share the secrets to winning top awards at Cannes Lions and how to take the client on the journey
The role of the chief marketing officer now and in the future
CMO Burning Issues Roundtable as we collectively discuss your burning issues and group work to provide solutions
Fireside chat with 2018 Creative Marketer of the Year about their creative journey and one-to-one sessions with Jim Stengel
What do they want from their CMO? Five of the hottest marketing talent selected from this year’s Young Marketers Academy, will tell you what they expect from their leaders
The Accelerator is specifically created for client leaders, those already in that position or aspiring to be a senior marketing leader.
Candidates would expected to be at least mid-to senior-level executives, heads of product divisions, with at least 10 years of work experience and a minimum of three to five years of management experience - from any size company, any industry, and any country within the private or public sectors.
Executives who have recently been promoted to positions of significant managerial responsibility or are clearly on track for such roles.
Senior executives without current managerial responsibilities and business consultants with senior-level client experience should contact Steve Latham to discuss their candidacy.