CMO ACCELERATOR PROGRAMME

A highly customised two-day programme that enables senior marketing leaders to better deliver sustainable and endurable brand value.

21 - 22 June 2018

You will benefit from a full two days of top tier speakers as well as peer-to-peer discussions on a highly curated agenda of topics inspired by the current challenges of marketing leadership. You will leave with a personal tangible action plan as well as a host of new thinking, case studies and connections to advance your business, your organization and your own career.

Taking place at an exclusive off-site venue, this programme includes a private dinner on Wednesday 20th June and a mentoring breakfast on Saturday 23rd June.

Since it launched in 2013, over 110 marketing stars from companies like AB-INBEV, Kraft Heinz Company, Nestle, General Mills, Coca Cola, PepsiCo and Barclays have taken their seat in the most creative marketing programme in the industry.

Sponsored by:

HOW TO REGISTER

If you would like to join us in 2018, you can now register. The CMO Accelerator Programme is €3995 + TVA, not only does it includes a seat at the table but you also get a complete pass to the festival.

Register now
Jim Stengel

"The Ideal candidate will either have demonstrated passion and talent for growing brands and marketing organisations and understand the role creativity plays in the brand building world."

Jim Stengel

WHAT WILL YOU LEARN?

We have conceived a very select and highly curated two days with the CMO at the heart of the conversation. The theme for the 2018 course is The New Leadership Mandate for Next-Gen CMOs: Fearless Leadership, focusing on equipping senior marketing leaders with the strategy and roadmap for achieving their goals.

The programme will include:

DEVELOP EFFECTIVE WORK

Behind the Scenes with Cannes Lions Winners: Creative legends share the secrets to winning top awards at Cannes Lions and how to take the client on the journey

THE CMO OF THE FUTURE

The role of the chief marketing officer now and in the future

FACE YOUR MARKETING FEARS

CMO Burning Issues Roundtable as we collectively discuss your burning issues and group work to provide solutions

LEARN FROM THE BEST

Fireside chat with 2018 Creative Marketer of the Year about their creative journey and one-to-one sessions with Jim Stengel

YOUNG MARKETER HOT SHOTS

What do they want from their CMO? Five of the hottest marketing talent selected from this year’s Young Marketers Academy, will tell you what they expect from their leaders

DOWNLOAD THE 2017 AGENDA

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PAST SPEAKERS
Janine Manfredi

Janine Gianfredi

Head of Marketing for Glass
Google

Jean Marie Dru

Jean Marie Dru

Chairman
TBWA Worldwide

Sir Martin Sorrell

Sir Martin Sorrell

CEO
WPP

Nick Law

Nick Law

Chief Creative Officer, Publicis Groupe; President, Publicis Communications

WHO IS IT FOR?

The Accelerator is specifically created for client leaders, those already in that position or aspiring to be a senior marketing leader.

Candidates would expected to be at least mid-to senior-level executives, heads of product divisions, with at least 10 years of work experience and a minimum of three to five years of management experience - from any size company, any industry, and any country within the private or public sectors.

Executives who have recently been promoted to positions of significant managerial responsibility or are clearly on track for such roles.

Senior executives without current managerial responsibilities and business consultants with senior-level client experience should contact Steve Latham to discuss their candidacy.

"It's ideal because you get a super-concentrated verse of knowledge that is very relevant for what we do on a daily basis."

Ian Hardgrove

Senior Vice President, Marketing & Sales, 3M

"Get clearer on what's constant, what's changing, and what shifts we need to make as leaders in our organisations."

Amanda Banfield

Vice President Snacking and Marketing Services, Mondelez Europe