The Audio & Radio Lions celebrate creativity that is wired for sound - work that communicates a brand message through audio excellence, sonic innovation or superior aural storytelling across the airwaves and digital streams.

The main criteria considered during judging will be the idea, the execution and the impact.

There is no overall limit to how many times the same piece of work can be entered into Audio & Radio as long as the categories chosen are relevant. However, the same piece of work may only be entered once in ‘D. Audio & Radio: Sectors’.

In sections B and D each execution constitutes one entry and all executions must have run within the eligibility period.

In sections A and C multiple executions may be entered as one entry. However all audio & radio executions must have run within the eligibility period.

The Film Lions celebrate the creativity of the moving image.

The work will need to demonstrate brilliant brand storytelling intended for a screen; filmed content created for TV, cinema, online and out-of-home experiences.

The main criteria considered during judging will be the idea, the execution and the impact.

There is no overall limit to how many times the same piece of work can be entered into Film as long as the categories chosen are relevant. However, the same piece of work may only be entered once into section ‘A. TV/Cinema Film: Sectors’ and once into section 'B. Online Film: Sectors'. 
 
In sections A, B, C and D each execution constitutes one entry. In Sections E and F multiple executions may be entered as one entry. However all Film executions must have run within the eligibility period.

The Outdoor Lions celebrate creativity experienced out of home.

The work will need to demonstrate ideas that engage in the field. It should leverage public spaces to communicate a message or immerse consumers in a brand experience.

The main criteria considered during judging will be the idea, the execution and the impact.

There is no overall limit to how many times the same piece of work can be entered into Outdoor as long as the categories chosen are relevant. However, the same piece of work may only be entered once in ‘A. Billboards: Sectors’ and/or ‘B. Posters: Sectors’.

In sections A and B each execution constitutes one entry and all executions must have run within the eligibility period.

In Sections C, D and E multiple executions may be entered as one entry however all Outdoor executions must have run within the eligibility period.

The Print & Publishing Lions celebrate creativity in circulation.

The work will need to demonstrate ideas that leap off the page. It should show ingenuity and outstanding craftsmanship in published media including books, magazines, covers and digital publications for public distribution.

The main criteria considered during judging will be the idea, the execution and the impact.

There is no overall limit to how many times the same piece of work can be entered into Print & Publishing as long as the categories chosen are relevant. However, the same piece of work may only be entered once in ‘A. Print: Sectors’.

In section A each execution constitutes one entry and all executions must have run within the eligibility period.
In sections B, C and D multiple executions may be entered as one entry however all Print & Publishing executions must have run within the eligibility period.

The big creative idea - where work is brought to life through the long-standing yet ever-evolving fundamentals of image, sound and storytelling.

The Design Lions celebrate visual craftsmanship. 

The work will need to demonstrate how design has been used to define a brand or communicate its key messages. It should achieve consumer recognition or understanding through a unique visual identity.

A number of criteria will be considered during judging, weighted as follows: 40% idea; 40% execution; 20% results.

There is no overall limit to how many times the same piece of work can be entered into Design as long as the categories chosen are relevant.

All work entered into Section F. Products must be available for purchase in order to be eligible.

The Digital Craft Lions celebrate technological artistry. 

The work will need to demonstrate exceptional form and function in a digital context. It should have a flawless design and masterful execution and offer an outstanding user experience created for all digital environments that moves a brand forward.

The main criteria considered during judging will be the execution and experience.

There is no overall limit to how many times the same piece of work can be entered into Digital Craft.

The Film Craft Lions celebrate on-screen artistry.

The work will need to demonstrate exceptional filmmaking. It should showcase technical skill and prowess in production/post-production, elevating an idea or dramatically enhancing its execution.

The main criterion considered during judging will be the execution.

There is no overall limit to how many times the same piece of work can be entered into Film Craft.
 
Multiple microfilm executions can be entered as one entry up to a maximum of 60 seconds. Each microfilm should be a maximum of 15 seconds in length and all entries must have run within the eligibility period.

The Industry Craft Lions celebrate the creative artistry, talent and skill required to deliver a beautifully executed solution and bring a creative idea to life. 

The work should demonstrate the highest levels of expertise and vision in the application of creative techniques.

The main criterion considered during judging will be the execution.

Single executions of Packaging, Print & Publishing and Outdoor should only be entered into the relevant category. However if they form part of a wider campaign, they will be accepted into Brand & Communications Design.

For Standard Print and Outdoor entries, each execution constitutes one entry.
For Packaging and Brand & Communications Design entries, whole campaigns should be entered as one entry.

There is no overall limit to how many times the same piece of work can be entered into Industry Craft.

Focusing on the artistry, skill, talent and flair required to deliver beautifully executed ideas with the power to cut through and bring the creative idea to life. 

The Creative B2B Lions celebrate game-changing creativity and effectiveness in work for products and services that are purchased by professionals on behalf of businesses.

The work will need to demonstrate a blend of short-term tactics and long-term brand-building strategies that connect with customers, improve brand health and ultimately drive growth.

A number of criteria will be considered during judging, weighted as follows: 20% creative idea; 30% strategy; 20% execution; 30% results.

There is no overall limit to how many times the same piece of work can be entered into Creative B2B Lions as long as the categories chosen are relevant.

For Creative B2B Lions, the eligibility dates are 11 February 2023 – 11 April 2024. The work being judged should have first been implemented within this eligibility period. Exceptionally, category A06. Long-term Brand Building has an eligibility period of 11 February 2021 – 11 April 2024.

The Creative Data Lions celebrate the interplay of ideas and information. 

The work will need to demonstrate how the work was enhanced or driven by the creative use, interpretation, analysis or application of data. The creative use of data must sit at the core of the idea, and the results/impact must be clear and robust.

A number of criteria will be considered during judging, weighted as follows: 30% strategy; 30% use of data; 20% idea; 20% impact and results.

There is no overall limit to how many times the same piece of work can be entered into Creative Data as long as the categories chosen are relevant.

The Direct Lions celebrate targeted and response-driven creativity.

The work will need to demonstrate how insights and/or data were used as part of the strategy to engage specific target audience groups and develop customer relationships, inspiring action and producing measurable results.

A number of criteria will be considered during judging, weighted as follows: 30% idea; 20% strategy; 20% execution; 30% impact and results.

The same piece of work can be entered up to four times in Direct. However, the same piece of work may only be entered once in ‘A. Direct: Sectors’.

The Media Lions celebrate the context of creativity.

The work will need to demonstrate an inspiring and innovative implementation of media ideas. It should be enhanced and amplified by a game-changing channel strategy that takes consumers on new journeys and unlocks new experiences.

A number of criteria will be considered during judging, weighted as follows: 30% insight and idea; 30% media strategy and targeting; 20% media execution; 20% impact and results.

The same piece of work can be entered up to four times in Media, not including section 'E: Excellence in Media Craft'. However, the same piece of work may only be entered once in ‘A. Media: Sectors’.

The work in Section E: Excellence in Media Craft can only be submitted and paid for by independent media agencies or companies owned by a media network or independent media network. The same piece of work can be entered only once in each category within this section.

The PR Lions celebrate the craft of strategic and creative communication.

The work should demonstrate how original thinking, transformative insight and a strategy rooted in earned media have influenced opinion and driven progress and change in business, society or culture. The work should have storytelling at its core and establish, protect and enhance the reputation and business of an organisation or brand.

A number of criteria will be considered during judging, weighted as follows: 20% idea; 30% strategy; 20% execution; 30% impact and results.

The same piece of work can be entered up to four times in PR. However, the same piece of work may only be entered once in ‘A. PR: Sectors’.

The work in Section E: Excellence in PR Craft can only be submitted and paid for by independent PR agencies or companies owned by a PR network or independent PR network. The same piece of work can be entered only once in each category within this section. 

The Social & Influencer Lions celebrate creative social thinking and strategic influencer marketing solutions.

The work will need to demonstrate how levels of engagement, social reach and the creative use of social media, brand ambassadors, creators, celebrities and influencers led to commercial success.

A number of criteria will be considered during judging, weighted as follows: 30% idea; 20% strategy; 20% execution; 30% results.

There is no overall limit to how many times the same piece of work can be entered into Social & Influencer as long as the categories chosen are relevant. However, the same piece of work may only be entered once in ‘A. Social & Influencer: Sectors’.

Celebrating insightful creativity that captivates at every touchpoint. Creating authentic interaction and immersive experiences that engage consumers and impact culture. 

The Entertainment Lions celebrate creativity that turns branded content into culture.

The work will need to demonstrate ideas that are unskippable. It should captivate in order to cut through, communicating a brand message or connecting with consumers in a new way.

A number of criteria will be considered during judging, weighted as follows: 20% strategy & insight; 30% creative idea; 30% craft & execution; 20% results.

Brands refers to talent, artists, creators, influencers, streamers, athletes, teams, organisations, sponsors, platforms, media owners, rights holders or any entity that produces and distributes products and content related to the entertainment industry.

There is no overall limit to how many times the same piece of work can be entered into Entertainment as long as the categories chosen are relevant.

The Entertainment Lions for Gaming celebrate creative work that connects people to brands through gameplay.

The work will need to demonstrate how brands successfully tapped into complex gaming communities and seamlessly added real value to the overall gaming experience while driving commercial success.

A number of criteria will be considered during judging, weighted as follows: 20% strategy & insight; 30% creative idea; 30% craft & execution; 20% results.

Brands refers to talent, artists, creators, influencers, streamers, athletes, teams, organisations, sponsors, platforms, media owners, rights holders or any entity that produces and distributes products and content related to the gaming industry.

Esports may be entered across all categories within Entertainment Lions for Gaming.

There is no overall limit to how many times the same piece of work can be entered into Entertainment Lions for Gaming as long as the categories chosen are relevant.

The Entertainment Lions for Music celebrate creative musical collaborations and branded music content.

The work will need to demonstrate original production, promotion or distribution of music for brands. It should creatively leverage a recording artist or platform to communicate with consumers.

A number of criteria will be considered during judging, weighted as follows: 20% strategy & insight; 30% creative idea; 30% craft & execution; 20% results.

Brands refers to talent, artists, creators, influencers, organisations, sponsors, platforms, media owners, rights holders or any entity that produces and distributes products and content related to the music industry.

There is no overall limit to how many times the same piece of work can be entered into Entertainment Lions for Music as long as the categories chosen are relevant.

The Entertainment Lions for Sport celebrate creativity that taps into fan culture and leverages the power of sports and esports in connecting people to brands.

The work will need to demonstrate excellence in breakthrough creativity within the sports and esports ecosystem through the use of effective strategic planning, sponsorship, brand management, media, entertainment and/or talent.

A number of criteria will be considered during judging, weighted as follows: 20% strategy & insight; 30% creative idea; 30% craft & execution; 20% results.

Brands refers to talent, artists, creators, influencers, streamers, athletes, teams, organisations, sponsors, platforms, media owners, rights holders or any entity that produces and distributes products and content related to the sport industry.

Esports may be entered across all categories within Entertainment Lions for Sports.

There is no overall limit to how many times the same piece of work can be entered into Entertainment Lions for Sport as long as the categories chosen are relevant.

Celebrating creativity that goes beyond branded communications to create authentic branded entertainment that engages consumers and impacts culture.

The Brand Experience & Activation Lions celebrate creative, comprehensive brand building through the next level use of experience design, activation, immersive, retail and 360° customer engagement. 

The Work should demonstrate how the customer journey, experience of the brand and optimisation of every touchpoint led to increased brand affinity and commercial success.

A number of criteria will be considered during judging and weighted as follows: 20% idea; 20% strategy; 30% execution; 30% results. 

The same piece of work can be entered up to four times in Brand Experience & Activation. However, the same piece of work may only be entered once in ‘A. Brand Experience & Activation: Sectors’.

The Creative Business Transformation Lions celebrate the creativity that drives businesses forward – creative thinking that changes how businesses organise themselves, how people work and how customers engage with them.

This Lion recognises the ingenuity that leads to the creation of new products and services, and the reinvention of operations and customer experiences in companies of all sizes that drives transformative change.

The work should demonstrate how creative change has been achieved across core business functions and has delivered a positive impact and growth for business, staff or customers. This could include, but not be limited to, the creation of new products and services, the use of technology and business design and the reinvention of operations and customer experiences in order to generate transformative change.

A number of criteria will be considered during judging, weighted as follows: 30% strategy & process; 35% experience & implementation; 35% business results & impact.

The same piece of work can be entered up to four times in Creative Business Transformation.

For Creative Business Transformation Lions the eligibility dates are 11 February 2021 - 11 April 2024 where the transformation being judged was first implemented within the eligibility period, except for category 'B05 End-End Transformation', which has an eligibility period of 11 February 2019 - 11 April 2024. 

The Creative Commerce Lions celebrate the innovative and creative approach to online and offline commerce, payment solutions and transactional journeys.

The work will need to demonstrate how innovation and optimisation at any point of the end-to-end customer journey led to increased consumer engagement and commercial success.

A number of criteria will be considered during judging, weighted as follows: 30% idea; 20% strategy; 20% execution; 30% results.

The same piece of work can be entered up to four times in Creative Commerce. However, the same piece of work may only be entered once in ‘A. Creative Commerce: Sectors’. 

The Innovation Lions celebrate ground-breaking innovation, technology and problem solving ideas that turn imagination into impactful reality.

The same piece of work may only be entered in either section A or B. Work can be entered up to two times in section ‘B. Innovation'. However, the same piece of work may only be entered once in ‘A. Early Stage Technology’.

Work entered into 'A01. Early Stage Technology' may be at prototype/pre-production stage. However pre-development ideas/concepts are not eligible. Entrants in all categories must be in a position to fully demonstrate any technology entered. Concepts alone will not be permitted.

Shortlisted entrants will be required to present their work to the jury.

Celebrating creative communications for luxury goods and experiences with work that brings an aspirational lifestyle to life.

The Luxury & Lifestyle Lions will recognise branded communications and solutions that drive business performance and brand loyalty. 

The Lion will also recognise creativity and innovation that are rooted in craftsmanship. Work that should aim to set a new benchmark for the luxury sector, including the creative evolution of business models and broader transformation. 

A number of criteria will be considered during judging, weighted as follows: 20% creative idea; 20% strategy; 30% execution; 30% results

There is no overall limit to how many times the same piece of work can be entered into Luxury & Lifestyle Lions as long as the categories chosen are relevant.

For Luxury & Lifestyle Lions the eligibility dates are 11 Feb 22 - 11 April 2024 where the work being judged was first implemented within the eligibility period.

Focusing on the powerful brand currency of intelligent customers journeys and immersive experiences - captivating audiences at every touch point. 

Glass: The Lion for Change celebrate culture-shifting creativity.

The Glass Lion recognises work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising.

The work will need to demonstrate ideas intended to change the world. It should set out to positively affect ingrained gender inequality, imbalance or injustice, and entries should illustrate how the work tackles, highlights or redresses issues of gender representation.

The same piece of work can only be entered once into Glass.

The work entered into Glass can be for any commercial or non-commercial client, regardless of the product or service or the medium of communication.

All entry fees for Glass are donated to related charities that will be announced after the festival has taken place.

Shortlisted entrants will be required to present their work to the jury.

The Sustainable Development Goals Lions celebrate creative problem solving, solutions or other initiatives that harness creativity and seek to have a positive impact on the world.

The work will need to demonstrate how it contributed to or advanced the 2030 Agenda for Sustainable Development across people, planet, prosperity, peace and partnerships.

A number of criteria will be considered during judging, weighted as follows: 20% idea; 20% strategy; 20% execution; 40% impact and results.

The same piece of work can be entered up to four times in Sustainable Development Goals.

All entry fees for Sustainable Development Goals are donated to related-charities that will be announced after the festival has taken place.

Going beyond brand purpose to use creative communications to shift culture, create change and positively impact the world. 

The Health and Wellness Lions celebrate creativity for personal wellbeing. 

The work will need to demonstrate an inspired approach to consumer healthcare. It should be exceptionally engaging work that promotes non-prescription products and services, publically educates to allow self-diagnosis or facilitates pro-active personal care.

The same piece of work may only be entered in either Health & Wellness Lions or Pharma Lions.

There is no overall limit to how many times the same piece of work can be entered into Health & Wellness as long as the categories and mediums chosen are relevant.

The Pharma Lions celebrate creative communications for pharmaceutical clients and services with work that brings science and innovation to life.

All work entered into Pharma Lions must be aimed at specific practitioners and patient groups in relation to the management of a disease or medical condition diagnosed and treated by a healthcare professional. 

There is no overall limit to how many times the same piece of work can be entered into Pharma as long as the mediums chosen are relevant.

The same piece of work may only be entered in either Pharma Lions or Health & Wellness Lions.

Only products and services prescribed by healthcare professionals should be entered in Pharma Lions. However, the same piece of work can only be entered in either section 'A. Direct to Consumer’, ‘B. Regulated', 'C. Non-regulated' or 'D. Veterinary'. 
 
If you wish to enter an OTC or general wellbeing product or service, please see Health & Wellness Lions. 

Please read the Supporting Material Guide before entering.

Celebrating creativity in branded communications in this highly innovative but fiercely regulated sector with the unique power to truly change lives. 

The Creative Effectiveness Lions celebrate the measurable impact of creative work.

The work in this Lion will need to demonstrate how an effective strategy rooted in creativity has met its chosen business objectives, generated positive customer outcomes and driven sustainable business impact over time.

A number of criteria will be considered during judging, weighted as follows: 25% idea; 25% strategy; 50% impact and results.

To be eligible your work must have won or been shortlisted at Cannes Lions in 2020/2021, 2022 or 2023.

The same piece of work can be entered up to four times in Creative Effectiveness. However, the same piece of work may only be entered once in ‘A. Creative Effectiveness: Sectors’.

The Creative Strategy Lions celebrate the idea behind the idea – how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture.

The work will need to demonstrate exceptional interpretation of the business/brand challenge, breakthrough thinking and transformational problem solving that led to a compelling creative strategy.

A number of criteria will be considered during judging, weighted as follows: 30% interpretation of business/brand challenge; 30% insight/breakthrough thinking; 20% creative idea; 20% outcome/results.

The same piece of work can be entered up to four times in Creative Strategy. However, the same piece of work may only be entered once in ‘A. Sectors’.

For Creative Strategy Lions the eligibility dates are 11 February 2021 - 11 April 2024 where the strategy being judged was first implemented within the eligibility period, except for category 'C04 Long-term Strategy', which has an eligibility period of 11 February 2019 - 11 April 2024. 

Celebrating commercial effectiveness, strategic planning and creative application of solutions to unlock growth and measure impact.

The Titanium Lions celebrate game-changing creativity.

The work will need to break new ground in branded communications with provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry and moves it forward.

The same piece of work can only be entered once in Titanium.

Shortlisted entrants will be required to present their work to the jury.

Celebrating provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry and moves it forward.

The 30 Lions Awards are housed within nine tracks, which will guide you to find the right category for your creative work at Cannes Lions.

    

Lions Awards 

We celebrate the best in creativity by hosting the most prestigious creative awards in the industry.

Lions Awards

The 30 Lions Awards are housed within nine tracks, which will guide you to find the right category for your creative work at Cannes Lions.

Classic

Audio & Radio

Film

Outdoor

Print & Publishing

Craft

Design

Digital Craft

Film Craft

Industry Craft

Engagement

Creative B2B

Creative Data

Direct

Media

PR

Social & Influencer

Entertainment

Entertainment

Entertainment Lions for Gaming

Entertainment Lions for Music

Entertainment Lions for Sport

Experience

Brand Experience & Activation

Creative Business Transformation

Creative Commerce

Innovation

Luxury & Lifestyle

Good

Glass: The Lion for Change

Sustainable Development Goals

Health

Health & Wellness

Pharma

Strategy

Creative Effectiveness

Creative Strategy

Titanium

Titanium