Roger Hatchuel Student Academy
Interested in a career in advertising? Don’t know where to start? The Roger Hatchuel Student Academy is a unique learning experience designed to help you launch your career.
Each year, the Academy gives 30 students the opportunity to learn firsthand from the world’s greatest brands, creative minds and industry leaders.
Please note, applications have closed for the Roger Hatchuel Student Academy 2024.
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Academy overview
Our programme is designed to help you explore the various avenues and creative spaces you could pursue after you graduate. Throughout the week, you'll unlock a greater understanding of the industry and build a network of global peers.
Academy Topics
Topics covered include:
- An introduction to the creative industry – client, agency and beyond
- The agile creative process
- Building your personal brand
- Working with purpose
- Leadership, teamwork and confidence
- The value of diversity
- Solving creative briefs.
Who’s it for?
To join our programme, you must:
- be a full-time student in your last year of study
- be 18–25 years old
- have an interest in advertising and creative communications.
Please note that the programme is delivered in English. Only apply if you’re confident you’ll be able to participate in all discussions and collaborate with other programme participants.
My time at the Roger Hatchuel Student Academy was nothing short of transformative. It's not just a programme; it's a launchpad for creativity. The Academy ignited my passion, broadened my horizons and connected me with the most brilliant minds in the industry.
Lara Malta
School of Communication and Media Studies (ESCS)
Academy Dean
Serfi Altun
Serfi Altun
Serfi is the Founder and CEO of Idea Bakery, a boutique global consultancy and training company headquartered in Atlanta, Georgia, USA, with network members around the world. At Idea Bakery, she’s been baking creative strategies with bespoke recipes for her blue chip global and regional clients for 13 years.
Serfi began her career almost 30 years ago at Procter & Gamble Turkey. She led award-winning brand strategy and communications for North America, Europe, the Middle East and Africa for P&G’s $8bn brands to critical acclaim.
She became the first Training Head for Central and Eastern Europe, the Middle East and Africa for P&G, and later the Training Head for North America, where she led the training curriculum, content and delivery for all marketers for six years.
After leaving P&G, she continued to pursue her passion by serving as a Tutor at the Cannes Lions Young Marketers Academy for four years in a row.
Serfi has taken on many jury member roles, such as the Euro-Effies, over the years. She is a regular speaker at some of the world’s most respected brand strategy forums, universities and events.
She is a contemporary art collector who has recently got into crypto art. She loves to bake her mum’s apple pie with her daughter Alara and enjoys it with some Turkish coffee when she's not baking ideas for global brands and local gems.
Past speakers
Pip Jamieson
Pip Jamieson
Wyclef Jean
Wyclef Jean
Noor Tagouri
