The Creative Effectiveness Lions celebrate the measurable impact of creativity.
Entries will need to demonstrate hard results over the long term. That is, how the work drove tangible business effects, was instrumental to cultural change or integral in the achievement of brand purpose.
A number of criteria will be considered during judging and weighted as follows: 25% idea; 25% strategy; 50% impact and results.
To be eligible your work must have won or been shortlisted at Cannes Lions in 2017, 2018 or 2019.
The same piece of work can be entered up to four times in Creative Effectiveness.