The Creative Effectiveness Lions celebrate the measurable impact of creativity.
Entries will need to demonstrate hard results over the long term; that is, how the work drove tangible business effects, was instrumental to cultural change or integral in the achievement of brand purpose. A number of criteria will be considered during judging and weighted as follows: 25% idea, 25% strategy, 50% impact and results.
Past winners of the Creative Effectiveness Lions
Savlon Healthy Hands Chalk Sticks
2018 · Ogilvy Mumbai for ITC
Grand Prix CREATIVE EFFECTIVENESS > CREATIVE EFFECTIVENESS > SINGLE COUNTRY CREATIVE EFFECTIVENESS
This case study shows how Savlon, a new entrant in the Indian FMCG hygiene space, created a positive impact on the health of school kids through an innovative behaviour change idea.