We believe in the power of creativity: for business, for change and for good. The link between creativity and business results is consistently backed up by research and proved time and again by the world’s biggest brands.
McDonald’s told us "creatively awarded work gives a 54% higher ROI than non-creatively awarded work". And Nielsen Catalina Solutions revealed "creative quality contributes as much to a brand’s in-market success as all other factors combined".
Every year, Cannes Lions explores the value of creativity in branded communications: from product and service development to the creative strategy, execution and impact. The five-day festival and awards provides the industry with access to beautiful new ideas, pioneering consumer research and emerging technologies which will help make and shape popular culture.
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Cannes Lions Festival and Awards