Cannes Lions has always reflected the creative communications industry. Since the Lions began in 1954, our awards have evolved to remain relevant and useful. In 2018, we take the next step on the journey with a new awards architecture.
The big creative idea – where campaigns are brought to life through brilliant partnerships, people and storytelling.
Focusing on the artistry, skill, talent and flair required to deliver beautifully executed ideas with the power to cut through and bring the creative idea to life.
Celebrating creativity that goes beyond branded communications to create authentic entertainment that engages consumers and impacts culture.
Focusing on the powerful brand currency of intelligent customers journeys and immersive experiences - captivating audiences at every touch point.
Going beyond brand purpose to use creative communications to shift culture, create change and positively impact the world.
Celebrating creativity in branded communications in this highly innovative but fiercely regulated sector with the unique power to truly change lives.
Celebrating commercial creative effectiveness and the techniques used to measure and impact branded communications.
Showcasing the conception and application of product development, business transformation and the new data-driven, tech-enabled creativity re-shaping the conversation between brand and consumer.
The insight, strategy and planning enabling brands to effectively engage consumers, at scale, and be heard amid the ongoing battle for attention.