Winners Spotlight
Get inspired by Cannes Lions winners
Creativity can come from anywhere. From any corner of the world. From every sector.
At last year’s Awards, we saw some countries make history for the first time, while others made their triumphant return to the spotlight.
KitKat Phone Break
This series of OOH and print ads featured KitKat bars replacing smart phones to show how screens dominate our downtime, refreshing the 65 year old slogan 'Have a break' for the modern world.
“The impact this has on the team and clients is incredible.”
After taking home the first ever Grand Prix for Czechia, VML, Prague’s Jake Barrow and Iva Welker explained why they prioritise entering the Awards.
Saving Pelotica de Goma
To preserve a beloved street game on the risk of extinction, podcast Vacílate Esto professionalised it. The Official League engaged over 19 million viewers across platforms and established Venezuela's first sports entertainment platform.
“All the young people working in Venezuela can see, ok now this is possible for us.”
Juan, Jhon and Joffre from The Web, Caracas celebrate the first-ever Silver for Venezuela for their work ‘Saving Pelotica de Goma’, awarded in Entertainment Lions for Gaming.
We saw traditionally functional industries embrace craft and emerging sectors push the boundaries of what’s possible.
B2B: Act Like You Know
Go Daddy used its new AI tool to create a real business, Walton Goggins Goggle Glasses, fronted by the actor himself. The Super Bowl-led product demo delivered a 10% rise in small business consideration and a $1.6bn boost in market value.
“The quality of work has gone up ten-fold since we started this campaign.”
After accepting the Creative B2B Grand Prix (their first-ever Lion), Fara Howard and Adam Nowak from GoDaddy, Tempe, AZ discuss how aiming for creative excellence has impacted their team.
Tracking Bad Bunny
Rimas Music launched Bad Bunny's album by hiding GPS coordinates in Spotify track listings, leading fans to Google Street View locations across Puerto Rico where song titles were revealed. The pre-save launch reached 182 million fans from 61 countries.
“It’s huge for Puerto Rico but also for the music industry. It’s definitely a pinch me moment.”
Edgardo Manuel Rivera from DDB Latina, Puerto Rico and Mónica Jiménez from Rimas Music share how it feels to win the first-ever Grand Prix in the Entertainment Lions for Music for Puerto Rico with their work ‘Tracking Bad Bunny’.
Night Fishing
South Korean automotive brand Hyundai created a 13-minute film using the seven cameras of its IQONIC car, casting the car as both subject and director. Shown in cinemas across South Korea for US$1, it led to a 155% rise in IQONIC test drives.
“This has proved to me that our approach, our perspective, works on a global scale.”
Sejin and Doyu from Innocean, Seoul discuss the impact of taking home the Entertainment Lions Grand Prix.
Recognising this creativity can be transformative.
In 2024, GForce Almaty made history by taking home Kazakhstan’s first ever Lion - but that was just the beginning. See their story below.
It makes us feel ecstatic, it's not only a big win for me but a big win for everyone who has been impacted by our work. A big win for Nigeria, a big win for West Africa and a big win for women.
Ife Durosinmi-Etti
Founder and Chief Experience Officer
Herconomy
HOW IT GOT MADE: Why promote a new cafe opening with a stop motion film?
A year after '47' took home two Silver Lions, Amy Fortunato, VP and Group Creative Director at Klick Health sat down with us to explain How It Got Made.
‘47’ | KLICK HEALTH, Toronto | CAFÉ JOYEUX | 2024
Inspired by a true story, “47” is Café Joyeux’s completely hand-made, animated stop-motion film created not just for, but by the Down syndrome community. Every aspect, from music, to voiceover, to character design is created with individuals with and touched by Down syndrome. Our film follows the life of Robert, a man with Down syndrome. Rejected by others as a child, he embarks on a personal journey symbolized by a raft. Along the way, he faces challenges that represent different life stages. In these scenarios, he recognizes that the world simply isn't ready to recognize his greatness and continues his odyssey. Finally, at age 47, he finds acceptance and purpose at Café Joyeux, a place where the world finally embraces his extraordinary abilities. The film is a heartwarming tale of resilience, acceptance, and inclusion.
HOW IT GOT MADE: How do you take 50 years of creativity and distill it down into one video?
Pip Smart, Executive Producer at Revolver and part of the team behind 2024 winning work ‘Play It Safe’, sat with us at Cannes Lions to explain How It Got Made.
Play It Safe REVOLVER, Sydney | SYDNEY OPERA HOUSE | 2024
Unveiled in 1973, the Sydney Opera House has stood as a monument to the power of brave creativity ever since. But as Australia drifts towards conservatism and conformity, the Opera House’s message is being forgotten.
On the House’s 50th anniversary, we wanted to remind Australia and the global public why it’s more important than ever to keep the Opera House’s bold spirit alive, with one clear message:
If we silence the little voice in our heads that tells us to ‘play it safe’ and do the opposite – there’s no limit to what we can all achieve.
And so, together with Sydney Opera House marketing team, we collaborated with two iconic and fearless Australian talents, songwriter and satirist Tim Minchin and director Kim Gehrig as well as a host of the House’s resident companies and performers to create “Play it Safe”: a visual and musical love letter to doing the opposite.
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