Winners Spotlight

Creativity can come from anywhere. From any corner of the globe. From every sector.

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Get inspired by Cannes Lions winners

Discover the home of Awards content, from Jury advice and examples of winning work to Festival coverage and interviews with the winners.

Hear the stories and meet the people behind Lion-winning work

stitched With Cheer DENTSU CREATIVE, NAIROBI / TUSKER LAGER / 2025

Regional Spotlights

Deep dives into each region’s creative benchmark, featuring previous winning work and feedback from local Jurors.
Explore regional benchmarks
Let There Be Cake
BANANAS, JOHANNESBURG / KFC THAILAND / 2025

Sector Spotlights

Spotlights on different sectors, featuring previous winning work and insights from speakers and Jurors.
Explore sectors
Lions winners

Winners Interviews

Interviews with winners focusing on behind the scenes insight into the winning work and the impact of winning
Explore interviews

I feel about two foot taller. Being a creative is entirely subjective, you spend your entire career holding things up for people and it's based entirely on how they feel. A Lion is one of the few objective things that prove that you're good at this.

John Wilds

Associate Creative Director

Edelman

Regional Spotlights: discover the creative benchmarks

At last year’s Awards, we saw some countries make history for the first time, while others made their triumphant return to the spotlight. Explore the winning work by region below.

Africa

Sector Spotlights: explore Award-winning creativity by sector

At last year’s Festival we saw traditionally functional industries embrace craft and emerging sectors push the boundaries of what’s possible. Explore the winning work by sector below.

Creators

Creators

Get inspired by last year's winners and hear the 2025 Social & Creator Jury break down what they were looking for from creator-led work.
See winning creator work
sports

Sport

Explore what Lion-winning creativity looks like in the sports industry, alongside commentary from the 2025 Entertainment Lions for Sport Jury on what they were looking for.
See winning sport work
Independents

Independents

Entries from independent agencies increased by 18% in 2025. Explore the winning work, alongside tips from indie Jurors and winners.
See winning independent work
B2B

B2B

Explore some of last year's winning B2B work and hear from the 2025 Creative B2B Jury discuss what they were looking for.
See winning B2B work
Cannes Lions filming

Hear from Cannes Lions winners

Discover more Awards content, from Jury advice and examples of winning work to Festival coverage and interviews with the winners.

Watch more winners interviews

Create better with The Work

The Work is where you can learn from Award-winning work, benchmark yourself against the world’s biggest brands and hear firsthand from iconic creative leaders.

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