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Winners Spotlight

Get inspired by last year's Cannes Lions winners

Creativity can come from anywhere. From any corner of the world. From every sector.

At last year’s Cannes Lions, we saw traditionally functional industries like pharma and B2B embrace craft, the emerging creator and luxury sectors pick up speed and established entertainment giants like sport and gaming go from strength to strength.

Explore what great creativity looked like and get inspired by the work that’s making history in your industry.

Spotlight on: Sports

Spotlight: Sports

With more and more brands entering the market, how did established sports brands like adidas, Gatorade, Football Australia and Real Club Celta stand out from the competition? Find out, alongside advice from the 2024 Jury.

See the winning work

I feel about two feet taller. Being a creative is entirely subjective. A Lion is one of the few objective things that proves that you're good at this.

John Wilds

Copywriter

Edelman

The biggest ideas can come from the smallest markets. In 2024, Brandenburg, Reykjavik, and GForce, Almaty, proved this by taking home the first-ever Lions for Iceland and Kazakhstan, respectively. See their stories below.

Iceland creativity crowned for the first time

Reykjavik-based Brandenburg's Arnar and Bragi celebrate their historic win for Iceland with a Bronze in the Design Lions for their work ‘New Gen Energy‘ for Ölgerðin.

Kazakhstan takes home its first-ever Lion

Yulia and Yevgeniy from GForce, Almaty – joined by Cannes Lions Kazakhstan representative Askhat Uskembayev – reveal the story behind their Gold win in the Social & Influencer Lions for their work for Ruh Fighting Championship, ‘The National Sport of Kazakhstan’.

Cannes Lions is our dream – it’s the biggest thing for us. The visibility that being here brings to our work is unlike we could achieve anywhere else.

Sttenio Costa

VP Creative Director

Area 23

Independent agencies Golin London and Boost Brand Accelerator, Peru, demonstrated the power of persistence in 2024. Take a look below.

“It's amazing though, what failure can teach you when you listen.”

Golin London’s George Bryant and Alex Wood discuss the journey behind their double Grand Prix- winning work, ‘The Misheard Version’.

“We learnt a lot and all these learnings, we applied to this new case.”

Boost Brand Accelerator’s Luciana and Carlos celebrate the company’s first-ever Lion for their work ‘The Cushioning Route’ for Nike, which took home a Bronze Lion in Outdoor.

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