Winners Spotlight
Explore the 2026 benchmark
Every year in June, the world’s best creative advertising goes to head-to-head to establish the new global benchmark for creativity and effectiveness.
Judged across 31 Lions, by industry leaders in commerce, tech, fashion, sport, music and more, winning a Lion is a career-defining achievement. Your chance to share your work with the world and get recognised on the global stage.
2026 Winners Roundtables
We sat down with some of the people behind this year’s winning work to discuss their craft, creative processes and careers. Watch the full episodes on YouTube and explore their winning work below.
Art Directors
The Thousand Sponsors of Muni
MCCANN LIMA / CLUB DEPORTIVO MUNICIPAL / 2026
Explore Your Story
FORSMAN & BODENFORS, GOTHENBURG / COACH / 2026
Rooftop Revival
LEPUB, SINGAPORE / HEINEKEN / 2026
IKEA Affordable Masterpieces
MEMAC OGILVY, DUBAI / IKEA ALSULAIMAN / 2026
Copywriters
AMAZONIA
FUTUREBRAND SAO PAULO / EMBRATUR AND RAI / 2026
Viagra Blue Brands
OGILVY, SHANGHAI / VIATRIS / 2026
Sheep happens
SAINT ELMOS, MUNICH / PENNY / 2026
Could Have Been a Heineken
Indie leaders
The Māori Roll Call
MOTION SICKNESS, AUCKLAND / WHĀNAU ORA / 2026
Animal Attraction
THE LOCAL COLLECTIVE, TORONTO / GILEAD SCIENCES CANADA / 2026
IKEA Hidden Tags
UZINA, LISBON / IKEA / 2026
Sawaal Uthao
HUMOUR ME, NEW DELHI / TATA 1MG / 2026
Brand Leaders
Welcome Back, Paisano
LEPUB, MEXICO CITY / TECATE / 2026
Expedition Impossible
ADAM&EVE\TBWA, LONDON / COLUMBIA SPORTSWEAR / 2026
The KitKat Heist
VML, LONDON / KITKAT / 2026
See more Awards content
Explore all the Winners on The Work
The Work is where you can learn from Award-winning work, benchmark yourself against the world’s biggest brands and hear firsthand from iconic creative leaders.
