Winners Spotlight
Creativity can come from anywhere. From any corner of the globe. From every sector.
Get inspired by Cannes Lions content
Discover the home of Awards content, from Jury advice and examples of winning work to Festival coverage and interviews with the winners.
At last year’s Awards, we saw some markets make history for the first time, while others made their triumphant return to the spotlight.
We saw traditionally functional industries embrace craft and emerging sectors push the boundaries of what’s possible. Explore the winning work by region below.
Choose Your Region
Recognising this creativity can be transformative.
In 2024, GForce Almaty made history by taking home Kazakhstan’s first ever Lion - but that was just the beginning. See their story below.
I feel about two foot taller. Being a creative is entirely subjective, you spend your entire career holding things up for people and it's based entirely on how they feel. A Lion is one of the few objective things that prove that you're good at this.
John Wilds
Associate Creative Director
Edelman
HOW IT GOT MADE: Why promote a new cafe opening with a stop motion film?
A year after '47' took home two Silver Lions, Amy Fortunato, VP and Group Creative Director at Klick Health sat down with us to explain How It Got Made.
‘47’ | KLICK HEALTH, Toronto | CAFÉ JOYEUX | 2024
Inspired by a true story, “47” is Café Joyeux’s completely hand-made, animated stop-motion film created not just for, but by the Down syndrome community. Every aspect, from music, to voiceover, to character design is created with individuals with and touched by Down syndrome. Our film follows the life of Robert, a man with Down syndrome. Rejected by others as a child, he embarks on a personal journey symbolized by a raft. Along the way, he faces challenges that represent different life stages. In these scenarios, he recognizes that the world simply isn't ready to recognize his greatness and continues his odyssey. Finally, at age 47, he finds acceptance and purpose at Café Joyeux, a place where the world finally embraces his extraordinary abilities. The film is a heartwarming tale of resilience, acceptance, and inclusion.
HOW IT GOT MADE: How do you take 50 years of creativity and distill it down into one video?
Pip Smart, Executive Producer at Revolver and part of the team behind 2024 winning work ‘Play It Safe’, sat with us at Cannes Lions to explain How It Got Made.
Play It Safe | REVOLVER, Sydney | SYDNEY OPERA HOUSE | 2024
Unveiled in 1973, the Sydney Opera House has stood as a monument to the power of brave creativity ever since. But as Australia drifts towards conservatism and conformity, the Opera House’s message is being forgotten.
On the House’s 50th anniversary, we wanted to remind Australia and the global public why it’s more important than ever to keep the Opera House’s bold spirit alive, with one clear message:
If we silence the little voice in our heads that tells us to ‘play it safe’ and do the opposite – there’s no limit to what we can all achieve.
And so, together with Sydney Opera House marketing team, we collaborated with two iconic and fearless Australian talents, songwriter and satirist Tim Minchin and director Kim Gehrig as well as a host of the House’s resident companies and performers to create “Play it Safe”: a visual and musical love letter to doing the opposite.
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