Spotlight on Latin America
Benchmark yourself against the best
Every year, roughly 10% of all entries are shortlisted and 3% are awarded. In 2025, Latin America kept pace with this global average with 3% of entries from the region taking home a Lion. Winners set themselves apart with work that demonstrated deep audience understanding, pushed the boundaries of sports advertising and cut costs for consumers.
In Latin America, culture and context are the infrastructure. Our stories live through music, humour, food, sports and community.
Inaiara Florêncio
2025 Social & Creator Jury Member
CEO, OJU and CSO, Gana
Inspiration from 2025 winners
See more Winners Spotlights
Tracking Bad Bunny
DDB LATINA PUERTO RICO, GUAYNABO / RIMAS MUSIC / 2025
Project 4270
BBDO CHILE, SANTIAGO / BANCO DE CHILE / 2025
The Rewards Bag
VML, MONTEVIDEO / TATA / 2025
W1NG COD3S
HAVAS HOY, MEXICO CITY / VOLARIS AIRLINES / 2025
Bad Luck Reverser
NAME, BOGOTA / REFISAL / 2025
Antenaguila
DAVID, BUENOS AIRES / AGUILA / 2025
Advice from the 2025 Jury
Get obsessed with the problem you're solving. Try to tell the story with no bullshit in the most simple way. Go straight to the solution and show the Jury how big the impact of your idea is in the world.
José Rivera y Piérola
2025 Design Jury Member
Creative Chairman and CEO, Circus Grey
Human insight connects with a global Jury, not cultural neutralisation. Document the life of the idea. It's not only about the piece, it's about what happened after. Don't assume the Jury has all the cultural context. Give the Juries the tools to understand the value, without depending on someone in the room to translate this.
Inaiara Florêncio
2025 Social & Creator Jury Member
CEO, OJU and CSO, Gana