Spotlight on Europe
Benchmark yourself against the best
Every year, roughly 10% of all entries are shortlisted and 3% are awarded. In 2025, Europe excelled beyond this global average with 3.4% of entries from the region taking home a Lion. Winners set themselves apart across a number of categories from Outdoor to Luxury to Creative Data.
If you don't know what is good and what has been done, how can you do the next thing which is even better and more original? You need the base. By setting the standard, you somehow implicitly train yourself, your peers and the new generations.
Jorg Riommi
2025 Direct Jury Member
CEO and Chief Creative Officer, AIN'T
Inspiration from 2025 winners
See more Winners Spotlights
Scratch & Sniff
LOLA MULLENLOWE, MADRID / AXE/LYNX / 2025
It Has To Be...
WIEDEN+KENNEDY, LONDON / HEINZ / 2025
Late Checkout: A Ritz-Carlton Story
LITTLE SPAIN, MADRID / THE RITZ-CARLTON, LATE CHECKOUT / 2025
IKEA Hidden Tags
UZINA, LISBON / IKEA / 2025
Daisy vs Scammers
VCCP, LONDON / O2 / 2025
AXA - THREE WORDS
PUBLICIS CONSEIL, PARIS / AXA / 2025
Advice from the 2025 Jury
Make your idea very, very clear. I think what is not clear when you haven't been on the side of judging is just how much work every single judge has to watch. So everyone do yourself a favour and make your idea very, very clear so that every judge gets a chance to grasp the genius of your idea very fast.
Luitgard Hagl
2025 Entertainment Jury Member
Chief Creative Officer, Saatchi & Saatchi Germany
Hook somebody’s attention. The fundamental first thing that you have to do when crafting a case and presenting your idea is to hook somebody’s attention. Hook them with the idea, the context, any point of attention and then you keep them entertained through the case.
Jorg Riommi
2025 Direct Jury Member
CEO and Chief Creative Officer, AIN'T
Dare to submit your simple ideas. I want to see strategy, creative and actual impact. I want to see it all fit together naturally. If things feel shoehorned in, or like an afterthought, it makes you suspicious. And it doesn't have to be the most complex case. It can be super simple.
Nora Henriksson
2025 Entertainment Lions for Sport Jury Member
Founder, NoraLin