LIONS Creators
Reframe traditions. Embrace scalability.
Over the last decade, creators have transformed the face of advertising and media formats – while the shape of those traditional mediums and formats has taken on new meanings.
These parallel shifts mean there’s now more opportunity for creative collaborations to influence culture and commerce than ever before.
It’s clear there’s room for scale. But the moment to connect hasn’t always been apparent.
Until now.
LIONS Creators is here. Tune in.
In partnership with 
What is LIONS Creators?
The pass, programme and place for all things creator economy.
This year, LIONS Creators pass holders get access to an exclusive beach space at Cannes Lions – with a dedicated stage, content studio, editing suite and activations centred around the business of influence. Expect creator-focused programming, tailored events and networking opportunities that give insight into what growth opportunities look like for creators, brands and platforms in the year ahead.
Who’s LIONS Creators for?
Anyone in the business of influence. All the way from full-time and aspiring content creators who want to grow their brand to marketers, brands and platforms looking to connect with commercially-minded creators for meaningful collaboration.
The creator economy has grown by $45bn in the last year.
In this ever-evolving space LIONS Creators is the place to connect, create, and co-curate future opportunities that drive real commercial growth – wherever your audience is.
Stay tuned as we announce who'll be there.
In the meantime, explore the pass and other tailored pass types for Cannes Lions 2026.
