LIONS Creators
The business of influence. In partnership with Adobe.
Over the last decade, creators have transformed the face of advertising and media formats – while the shape of those traditional mediums and formats has taken on new meanings.
These parallel shifts mean there’s now more opportunity for creative collaborations to influence culture and commerce than ever before.
It’s clear there’s room for scale. But the moment to connect hasn’t always been apparent.
Until now.
LIONS Creators is here. Tune in.
In partnership with 
What is LIONS Creators?

The pass, programme and place for all things creator economy.
LIONS Creators is the home for the creator economy at Cannes Lions. Designed to place creators at the heart of the global creative marketing industry, LIONS Creators offers:
- An exclusive beach space with dedicated stage, content studio, editing suite, meeting areas and centred around the business of influence
- Exclusive events and networking that create unparalleled opportunities for creators to connect directly with decision-makers at leading global brands
- Creator-focused talks and workshops showcasing innovation and insight from top creator talent and marketing leaders from around the world.
Who’s LIONS Creators for?
Anyone in the business of influence.
All the way from full-time content creators to those working in the creator economy, including social and influencer marketers, independent creator and social marketing agencies, creator talent agents and creator consultants.
The creator economy has grown by $45bn in the last year.
In this ever-evolving space LIONS Creators is the place to connect, create, and co-curate future opportunities that drive real commercial growth – wherever your audience is.

Ready to apply?
Availability is limited for the Creator pass. If you think you’re eligible, complete an application today.
