Festival Experiences

Show-stopping activations and bespoke programmes across the city of Cannes

Bring your brand to Cannes Lions. Find out how .

Being the creative industry’s meeting point means we’re joined by some of the world’s biggest brands every year, producing the most dynamic activations.

Part of your time at the Festival is about what you can see, do and discover through our partner experiences – both in the Palais and across the city of Cannes.

In 2025, we had unforgettable activations including Pinterest’s Manifestival, Stagwell’s SPORT BEACH, Meta Beach and Motel Yahoo! This is your moment to get inspired and learn about the latest innovations and technologies that are driving creativity and marketing forward.

Dedicated communities

Curated programmes and experiences for different industries innovating in creative marketing.

LIONS Sport

LIONS Creators

LIONS B2B

LIONS Insights

LIONS Global Forums

Carlton Hotel

LIONS Sport

The business of competition. In partnership with SPORT BEACH

A new two-day programme dedicated to the business of competition is happening at Cannes Lions, 24 - 25 June. A must-attend for anyone involved in sport marketing.

Find out more

Explore the city

Discover all partners

Cannes Lions is a big Festival, with partners located all around the city of Cannes.

From beach clubs and hotel rooftops to restaurant takeovers, our partners with city spaces host inspiring talks, VIP guests, networking events and immersive experiences.

The capacity and open hours differ for each activation – please refer to their websites for specific details.

Lucia Beach

PLAGE 3CV

From thoughtful programming and interactive culinary moments to lively networking events, each activation encourages engagement and fosters relationships that extend after the Festival.

Le Majestic

Adobe Takeover

At Cannes Lions 2026, you can see, hear, and experience all the ways Adobe is at the center of creativity, marketing, and AI innovation.

Le Majestic

ADWEEK House

At ADWEEK House, marketers and creatives turn pressure into possibility through bold debates, fresh thinking, and high-impact conversations where strategy sparks human connection.

Promenade de la Pantiero

Amazon Port

Amazon is bringing our brands front and center at Cannes to show how you can connect with customers wherever they spend their time.

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Ma Nolan's

Atmosphere Takeover

Experience Atmopshere TV IRL at Ma Nolan's all week. We'll be streaming the best of the internet through our 30+ channels. And while you're watching, enjoy a free drink on us. Cheers.

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Rado Beach Helen

Brand Innovators Beach

Expect A-list CMOs, global brand leaders, and the world’s most influential marketers from the world’s most innovative brands sharing the insights and ideas shaping the future of creativity.

Vega La Plage

Canva Creative Cabana

Four days of talks, AI demos, a magic-meets-AI variety show, a Pride party, confetti showers, and gelato.

5 Rdpt Duboys d’Angers

DEPT® Secret Garden

The Secret Garden is back for 2026, offering a place to talk shop, share a meal, and have a moment of calm during a busy week.

Le Goeland Beach

FreeWheel Beach

Showcasing industry advances – what’s next in advertising. Stop by to mix and mingle, attend a session or have a one-on-one chat with a FreeWheel expert.

Mondrian Hotel Gardens

Havas Cafe

Offering clients, marketers, partners, press and celebrities a place to meet and take in thought-provoking discussions during the day and enjoy music and socialising in the evenings.

Mondrian Hotel Gardens

Infillion

Expect a full slate of social events and creative content at the Mondrian Hotel. You’re invited to raise a glass and toast to another stellar year of digital creativity with us.

Carlton Hotel

LinkedIn Rooftop

Step onto the rooftop of the Carlton Cannes Hotel and see how LinkedIn can work for you. From curated sessions to conversations and connections, this is where business begins.

5 Sq. Mérimée

Les Monks Café

Expect a familiar blend of refreshing drinks and inspiring insights. Swing by each evening, to join in on thought-provoking panels aimed at inspiring meaningful discussions.

Le Majestic Beach

Meta Beach

Get ready to mingle with incredible creators and be inspired by our latest innovations. You’ll enjoy exclusive product demos, expert speakers, hands-on workshops and great conversations.

Ondine Beach

Microsoft Gardens

Microsoft Gardens is a place to pause, reset, and connect. You’ll find diverse perspectives and real collaboration in a setting built for the conversations that matter.

La Belle Epoque Restaurant

THE NIKKA WHISKY TOKYO

Bringing its flagship bar from Tokyo, Festival goers can enjoy one-of-a-kind cocktails — from playful twists on classics to boundary-pushing originals — all crafted with the spirit of Nikka

11 Rue des Belges

Nikkei FT Teahouse

Nikkei FT Teahouse will be hosting: Ads Council (23 June), FT x People Like Us (23 June), Trusted Sources & FT Sessions (24 June), Driving the Future of Marketing Drinks Finale (25 June).

Carlton Hotel Beach

Pinterest Manifestival

Step into the award-winning Pinterest Manifestival to see why Gen Z loves the platform that takes inspiration off-screen and into the real world. Get ready for less URL, more IRL.

Miramar Beach

Ai & Tech Sandbox by PMG

Experience visionary talks, live demos, and creator conversations alongside industry leaders shaping the future of AI, creativity, media, and technology.

CBeach

RTL Beach

At RTL Beach, we will discuss the challenges of brands and discuss what trustful media means in terms of Total Video power, content and news production, data verification, and measurement.

Annex Beach

Salesforce Beach

Escape the buzz and book resort time. Sit back and play with activations, witness major brand news and prizes, and hear from the celebs and CMOs making their own rules in an agentic world.

La Malmaison

Snap AR Experience

Join SNAP for a unique artistic experience conceived by world-renowned portrait artist Jonathan Yeo in collaboration with Snap’s AR Studio.

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JW Marriott Beach

Spotify Beach (Limited capacity)

Spotify Beach is heating up. We’re prepping for another four unforgettable days on the Croisette. You can expect inspiring conversations, electrifying concerts, and plenty of surprises.

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La Plage Du Festival

SPORT BEACH (Limited capacity)

As Official LIONS Sport Partner, SPORT BEACH unites sport, business & culture—connecting top executives, creatives & athletes to build a community that drives real growth.

La Mandala Beach

Influential Beach

Influential Beach is back—bigger, better, and your go-to Croisette destination where meetings, networking, and relaxation converge in an elevated beachfront setting.

Hotel Martinez

FQ Beach

From the penthouse to the beachfront, The FQ's spaces are designed for those who come to Cannes Lions to build the meaningful relationships that drive business forward. All are welcome.

Carlton Hotel

TikTok Garden

Hear from creators and brand leaders who inspire, and how our AI solutions actually help you make the work better. Join us and be part of creating what’s next.

Before Restaurant

Chez Vayner Café

Connect with industry leaders at Chez Vayner for a week of inspiring marketing programming – from morning panels and breakfast roundtables to CMO Circles and Rosé Receptions.

Esplanade Pantiero

LIONS Impact | The Empower Cafe

Empower Café returns to Cannes Lions 2026 as an inclusive hub for bold conversations, meaningful connections, and fresh perspectives shaping the future of creativity and leadership.

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Palais Beach

UTA Beach

UTA Beach returns as the festival’s premier destination for the talent, creators, brand leaders, and decision makers shaping the future of entertainment, media, and marketing.

La Plage du Martinez

Yahoo Explorers Society

Dive in and discover a dynamic daily lineup — from morning wellness sessions and sunset networking opportunities to covetable giveaways.

On the Parvis

Located directly in front of the iconic Red Carpet steps, the Parvis plays host to a number of immersive activations, plus every evening at 19:00 pm, watch the Awards Show livestream.

Parvis

Adobe x L'Oreal

Get hands-on designing brand-ready assets with L’Oréal.

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Parvis

Atmosphere Coffee

Before the Rosé, you'll need caffeine. Delicious coffee courtesy of Atmosphere TV – the largest streaming TV platform built for Third Spaces like restaurants, bars, gyms, airports, and more.

Parvis

Reddit Community Deli

An immersive experience built from real conversations. The deli is having a moment and people on Reddit are obsessed—conversations about deli culture jumped 4x in just the past year.

Parvis

Serve Robotics

Coming soon. The Serve team will be creating memorable IRL moments by handing out water, sunscreen, hand sanitizer, lip balm, and exclusive VIP Robot Hangover Kits.

Find out more

Unmissable Events

Explore the Programme

Want to join a morning run with the folks at Strava or get immersed in a nightly drone show? Explore show-stopping events, immersive activations and world-first tech installations taking place during the Festival.

Monday | 7:00-9:00

Sweatwork Morning Workouts

Presented by: Ron "Boss" Everline, Celebrity Trainer & Entrepreneur; Vesi Angelova, Creative Director and Global Triathlete; Angela Manuel Davis, World-Class Motivational Coach

Monday | 17:30-19:30

Salesforce: Full Speed Ahead

Join Salesforce's panel and party with Visa Cash App Racing Bulls CEO Peter Bayer and F1® driver Arvid Lindblad. Then, stay for a special musical performance from Austin Millz.

All week

Kargo Drone Show

All eyes on the skies. Every evening at 22:00, 23:00 and 00:00, look up and see how the Kargo drone show pushes creativity in new directions to tell its story.

Tuesday | 7:00-9:00

Sweatwork Swim & Strength Club

Presented by: Vesi Angelova, Award-Winning Creative Director and Global Triathlete; Ron "Boss" Everline, Celebrity Trainer & Entrepreneur

Tuesday | 7:00-9:00

SPORT BEACH x Strava Run

All levels are welcome as we head out on the Croisette for a scenic out-and-back run along the water, with distances up to a 5K. Flat, easy to follow, and set on the French Riviera.

Tuesday | 20:00-21:30

A Variety Show of AI Experiments and Literal Magic

An anything-can-happen show with mix of AI experiments, games, and literal magic, driven by the audience in the room. Hosted by America’s Got Talent magician “Magic Mike” Jacobson.

Tuesday | 17:00-19:00

Salesforce: From Spotlight to Empire

Award-winning actor, producer, and humanitarian Priyanka Chopra Jonas shares insights on the decisions, risks, and creative bets that led to her international success.

Wednesday | 7:00-8:45

Strava Run Club

Come break a sweat on Wednesday 24th June at 7:00am, grab some swag and find out how brands are engaging with the world’s biggest community of active people.

Wednesday | 17:00-19:00

Diplo sets the stage

Hear how one of music's hottest names thinks about AI and creativity. Catch a fireside chat with Diplo on culture and influence, then stay for his DJ set live on Salesforce Beach.

Thursday | 12:30-13:30

A winner’s mindset

Lindsey Vonn faced career-ending setbacks and found a way to come back stronger. Join her and TIME CEO Jessica Sibley for a panel on the winner’s mindset behind reaching big goals. 

Thursday | 20:00-23:00

Pride on the Croisette

Colour, creativity, and a beat you won't see coming. Join us Thursday evening to celebrate Pride on the Croisette — drag queens, a disco ball, and a whole lot of life.

Want to bring a brand experience to Cannes Lions?

Get in touch