LIONS B2B
Where creativity means business, in partnership with LinkedIn.
Great creativity and great business go hand in hand. Both are about trust, innovation and connections – and when combined, they can deliver unprecedented impact.
There’s nowhere this applies more than in B2B creativity, where trust, innovation and connection are crucial to success.
That's why we're delighted to announce LinkedIn as the official LIONS B2B Partner. Together with LinkedIn, we're elevating B2B creativity at the Festival and beyond – giving it a dedicated platform that celebrates excellence in an industry that's redefining how businesses connect and grow.
Work that transforms industries. Campaigns that elevate business storytelling. Ideas that inspire change across markets. Explore how B2B creativity drives business growth here.
LinkedIn at The Carlton
LinkedIn's Place to B2B at the Carlton connects the world’s professionals – spotlighting great B2B creativity, and transforming the way companies hire, learn, market and sell. Here, the boundaries between business marketing, innovation and culture blur, strengthening the reputation of the B2B category by telling powerful stories that drive commercial success and inspire change. Keep an eye out for more information on LinkedIn’s B2B Carlton Takeover at Cannes Lions 2025.
Introducing the B2B Summit
The B2B Summit is a LIONS-led initiative featuring LinkedIn as the headline partner. Due to be hosted at the Carlton Hotel's Salon Croisette on the Tuesday of Cannes Lions 2025, it’s an exclusive half-day event open to delegates and non-delegates alike, and designed for high-impact engagement with the B2B marketing community.
Cannes Lions Awards
Creative B2B Lions at the Awards
Effective B2B marketing transforms industries and reshapes markets in ways nothing else can. It's why the most memorable B2B campaigns become benchmarks for innovation – transcending traditional business communications through creative storytelling that resonates across sectors.
Driving business growth through creativity
The Creative B2B Lions celebrate work that demonstrates how creativity drives business growth. Take a look at the creative excellence in B2B that’s broken through conventions, and produced extraordinary work that's recognised across the Lions.
Attending Cannes Lions
The Festival is more than a meeting ground – it's a global centre of creative excellence where the sports industry's most innovative work takes centre stage. Whether you're reimagining fan engagement, pushing the boundaries of sports entertainment or seeking to make your mark on popular culture, it’s where game-changing ideas come to life.
