LIONS Sport
The world’s most competitive brands. The people behind them. One conversation.
LIONS Sport is coming.
Get competitive.
The world of Sport is being disrupted. Athletes, teams and leagues are behaving as brands – and media is changing the way it broadcasts and covers sport. In turn, brands that promote sports and their stars must change, too. They’ll need to employ tactics as smart as those used on the pitch in the boardroom.
Over two days in the Carlton Hotel at Cannes Lions 2026, 24 - 25 June, join us in the commentary box – and hear expert voices unpack what it now takes to lead the way in global sports creative marketing.
The data, the analysis, and the process of marginal gains it takes to go from good to the greatest of all time.
Who’s LIONS Sport for?
LIONS Sport is exclusively for those in the business of sport. People working in sports brands, broadcasting platforms, sports marketing agencies, athlete management and entrepreneurship, sports rights holders, teams, tech and wearables, and government bodies actively engaged in sports.
Note that you’ll be asked to prove a significant connection to the industry at a senior level. This programme has limited availability.
The sports industry will be worth over $600 billion by 2030.
Across the world – in both the games played on pitches and in the boardroom – creativity is driving tangible results. Through strategies no one sees, tactics not yet tried, and plays others wouldn't dream of.
In sports, just like in business – creativity is the competitive advantage. Apply for the LIONS Sport pass to discover how.
LIONS Sport is coming.
Get competitive.
