A WORLD-LEADING MEDIA, ENTERTAINMENT
& TECHNOLOGY COMPANY AT CLX
There’s never been a better time to tell a story. In a world of change, the one constant is creative. Data and technology have vastly improved the media industry (and will continue to do so). But at the end of the day, it comes down to creative... storytelling. Reaching the right person at the right time on the right platform doesn’t matter if you don’t have the right message.
At NBCU, storytelling was, is and will always be at the core of our DNA. While others in the industry are just catching on (or catching up), we’ve been doing this for years. We created the blueprint and have a fully established team in place comprised of... marketing, creative, production and innovation.
Join NBCUniversal and Broadway Video, for an interactive multi-media Masterclass that combines laughter and learning as they take the creator community deeper inside the power of comedy in storytelling.
This session will serve to both educate and spark ideas, bringing together data, insight and expertise to give the industry a greater perspective on how to activate comedy to drive strong audience connections across the globe.
ANA GASTEYER is best known for her incomparable work on SATURDAY NIGHT LIVE. Her other television credits include PEOPLE OF EARTH, LADY DYNAMITE, THE GOLDBERGS, GREAT NEWS, CURB YOUR ENTHUSIASM, THE GOOD WIFE, SUBURGATORY, GIRLS, and LAW & ORDER.
She appeared in two live network musicals: as “Principal McGee” in GREASE LIVE!, and A CHRISTMAS STORY LIVE! as “Mrs. Schwartz”. On the big screen, Gasteyer can currently be seen in WINE COUNTRY for Netflix. Additional credits include films as MEAN GIRLS, ROBOT & FRANK, WHAT WOMEN WANT, THE WOMEN, and DICK. She’s appeared in ad campaigns for Lysol, Listerine, Weight Watchers, Walgreens (voiceover), Pampers (voiceover) and Oil of Olay.
People have always been fascinated by stories. To take a story to the next level, it must be engaging, authentic and have the ability to cross platforms and formats while ultimately connecting to the audience. Join WPP, NBCUniversal, Lincoln, Gillette, and US Navy as they share their challenges and triumphs in breaking through the noise to form a real connection.
David Sable works with WPP CEO Mark Read across WPP’s clients and agencies on innovation, thought leadership, and North American business growth. In his previous role as Global CEO of Y&R, David propelled Y&R to a top five global creative firm at Cannes, developed new resources and practices Y&R, expanded the global footprint of Y&R’s now-partner, VML, and ultimately helped unify Y&R and VML into one marketing powerhouse: VMLY&R.
David’s involvement in the advertising industry has spanned more than 40 years, joining Y&R as a trainee in 1976. After his initial stint at Y&R, David worked at Wells Rich Greene before relocating to Israel, where he co-founded an agency, Mimsar, that focused on the then-nascent hi-tech industry, which was the foundation of “The Startup Nation.”
Joe joined Grey in August 2013. He creatively lead several high profile accounts including the National Parks. After the successful launch of the Find Your Park campaign, Joe transitioned to be the creative lead on the NFL account. He oversaw the launch of the Football is Family campaign and helped to create several pieces of iconic Super Bowl work including Super Bowl Babies and Touchdown Celebrations to Come. For the past two years, Joe has been running the P&G Gillette account, both in North America and Globally. Continuing to raise the creative bar for the brand with the awarded Nothing Comes Easy Shaquem Griffen story and The Best A Man Can Get campaign relaunch featuring the viral We Believe film.
Joe has been with several world-class agencies, on brands ranging from local icons such as The Brooklyn Academy of Music to global powerhouses like DHL and UPS. Having produced work for Cadbury, Chase, Citizens Bank, Dominos, PNC, and Reebok, he was able to help some great brands grow their business and reach a wide range of consumers all over the world. Joe has spent the majority of his career in his native New York, but has also spent some time working in London, Dusseldorf and Chicago.
He lives in Brooklyn with his wife and 7 year-old son. When he’s not spending time with his two favorite people, he’s upstate NY in the woods, planning his next art project he’ll never finish or watching his favorite baseball team, the NY Mets.
Visit NBCUniversal at CLX to learn how we’re setting new standards to help brands and creatives tell their best stories through moving content, unparalleled data and global distribution. See AI-powered storytelling solutions; experience the direct impact of ShoppableTV; and view new ways to activate your brand across the entire NBCUniversal portfolio with Commercial Innovation including Prime Pods, Interactive Picture-in-Picture, and more. From screenings and giveaways to powerful conversations and engaging demos, discover how NBCUniversal empowers storytellers around the world.