Our mission

Cannes Lions is a campaigner for creativity. Because we believe creativity matters. For business, for change, and for good.

Since its first outing in 1954, the Cannes Lions International Festival of Creativity has been bringing the creative communications industry together every year at its one-of-a-kind event in Cannes to learn, network and celebrate.

Our Story

Inspired by the International Film Festival, a group of worldwide cinema screen advertising contractors felt that the makers of advertising films should receive similar recognition. In order to promote the cinema medium, they established the International Advertising Film Festival in 1954.

The first Festival took place in Venice with 187 film entries from 14 countries competing. The Lion of Piazza San Marcos in Venice was the inspiration for the Lion trophy. The second Festival was held in Monte Carlo and then in Cannes in 1956. After that, the Festival took place alternatively between Venice and Cannes.

In 1984, Cannes became the permanent home of the festival before Roger Hatchuel took the festival into the modern era when he took control of the event in 1987. Over the following 30 years the festival and awards continued to evolve to reflect the changing face of communications. Today, it continues to serve all of marketing communications as a forum for debate and discussions.