The final game of US Major League Baseball’s World Series is the pinnacle of the season. 2014’s championship was especially fevered, going all the way to seven games. Naturally, the eyes of a nation were on the live-broadcast of the Series’ Most Valuable Player trophy presentation, which included a new truck from Chevrolet as title sponsor. But the moment veered off the road as Chevrolet’s sales manager got a case of nerves. As the time came for him to talk about the truck and its wowing tech features, he swerved: “The all-new 2015…Chevrolet Colorado provides class-leading, youknowuh…technology-and-stuff.” Instead of running from the moment and a potential crisis, Chevrolet immediately took “technology-and-stuff” and ran with it, creating a highly memorable off-road jumpstart for the Colorado.
In a sport where 27% of players are Hispanic, but few Latino fans are passionate about the game, MLB’s “Ponle Acento” (Put An Accent On It) campaign drove Hispanic players to embrace their heritage by adding accents to the names on their jerseys. This inspiring call to action was then adopted by US Hispanics at large, as they too joined this initiative to leave their mark both on and off the field. Soon the idea became a cultural movement that celebrities and fans joined by the millions, changing America’s pastime forever.
Benjamin Moore wanted to promote their sponsorship of the Boston Red Sox. The agency decided to let fans take Fenway home for the first time. Introducing Green Monster paint. In addition to Green Monster green, they also designed a Boston Red Sox-themed color palette and packaging based on the other iconic colors of Fenway, calling the set the Fenway Collection.
Representing an era of baseball, Derek Jeter is an American icon. Having spent his entire 20-year career as a New York Yankee, his impending retirement dominated the media. Using the credibility of a 20-year relationship with Jeter, Gatorade transformed their tribute to Jeter into a tribute from Jeter by giving him the chance to say good-bye his way. So, when it came to his final moments as a Yankee, Gatorade filmed him walking to Yankee Stadium thanking his fans in person. This wasn’t just a commercial. This was a shared moment in time for New Yorkers and baseball fans alike.
In this Lion winning ad from 2001, an over-zealous Dodgers fan sits next to a woman in a cafe and disrupts her lunch with baseball jargon.
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