with Purpose, Brick by Brick
For more than six decades, the LEGO brick has been on a mission to ‘inspire and develop the builders of tomorrow’; to get children thinking creatively and reasoning systematically so they can unleash their potential and shape their own future. This strong, simple purpose has built a brand that is loved my millions around the world. Julia Goldin, Chief Marketing Officer of the LEGO Group, explained how purpose can drive innovation and ensure a brand remains inspiring, trusted and loved, from one generation to the next.
Brian Whipple and David Droga delivered a candid conversation about the shape of the industry today and their hopes and vision for the future.
Richard Brim discussed how ‘the wonder of what the fuck’ can be a powerful element in creative strategy.
Fernando Machado and Marcelo Pascoa went beyond Burger King's advertising to talk about how the brand continues to reinvent itself.