Make Brands More Human, Change the Game
What side of history do you want to be on? It’s time we stop playing by the rules of traditional marketing. If we want to build brands for the future, then we need to go beyond seeing people as only consumers of our products. Simply put, we need to put people first. Join Marcel Marcondes, Chief Marketing Officer of Anheuser-Busch USA as he shared the journey of how the largest brewer in the world is changing everything with one mission: to place people at the center of everything they do.
Brian Whipple and David Droga delivered a candid conversation about the shape of the industry today and their hopes and vision for the future.
Richard Brim discussed how ‘the wonder of what the fuck’ can be a powerful element in creative strategy.
Julia Goldin revealed how purpose can drive innovation and ensure a brand remains inspiring, trusted and loved, from one generation to the next.