When Worlds Collide

The Evolution of Creativity

A Cannes Lions 2019 talk from Accenture Interactive and Droga5

Play

In April, the Experience Agency, Accenture Interactive, announced it was acquiring one of the world’s most awarded and influential creative agencies, Droga5. The news sent shock waves through the industry and beyond. Some claimed it as the ultimate partnership; others extolled it as end of the creative agency as we know it. On stage, Brian and David offered a candid conversation about the moves they made, the shape of the industry today and their hopes and vision for the future.

Speakers

Brian Whipple

CEO, Accenture Interactive

Brian Whipple is committed to cultivating big ideas and delivering real business results – passions he applies every day driving Accenture Interactive’s rapid global growth. As the head of Accenture Interactive, Brian is laser-focused on creating the best customer experiences on the planet for Fortune 500 brands. His achievements have been recognized by Digiday, which included Brian as a 2018 Changemaker, by Adweek, which included Brian on its 2017 and 2018 Power List, and by Business Insider which recognized Brian as a Top 100 People Transforming Business in 2019. Brian has led Accenture Interactive’s disruption of the traditional agency landscape by creating a new Experience Agency service model that combines the capabilities of a business consultancy, creative agency, and technology powerhouse. He continues to build Accenture Interactive’s business every day, working with clients and expanding its global footprint through agency acquisitions while delivering 30% annual growth in the process. Accenture Interactive was named by Ad Age as the world’s largest digital agency network four years in a row, while Fast Company named it a 2019 Most Innovative Company in Advertising.
Read more Hide

David Droga

Founder and Creative Chairman, Droga5

Growing up in an Australian ski resort, David dreamed of touring the world as a ski instructor—but his imagination would take him down a different path. In 2006, dissatisfied with helping other companies flourish, he launched Droga5 in New York City. Over the course of his career, David has received an embarrassment of personal accolades, but he’s much happier discussing his family, sports or anything Australian.
Read more Hide

Suzanne Vranica

Advertising Editor, Wall Street Journal

Suzanne Vranica is the Advertising Editor for the Wall Street Journal, which is published by Dow Jones & Company. She has more than 15 years' experience at the Journal covering marketing and the inner workings of Madison Avenue. She is interested in how advertising is being disrupted by technology and data. Ms. Vranica helped launch CMO Today, a Web vertical launched by the Wall Street Journal in 2014. The vertical addresses the rapidly transforming marketing and advertising industries. Ms. Vranica also makes frequent appearances on a wide range of media outlets such as “Good Morning America” and “CBS This Morning” to discuss advertising topics. A New York native, Ms. Vranica is a graduate of Iona College in New Rochelle, New York. She and her husband live in Hartsdale, N.Y., with their daughter Ryan and son Andrew.
Read more Hide

Explore more of the series

Burger King: Survivor’s Guide to the Adpocalypse

Fernando Machado and Marcelo Pascoa went beyond Burger King's advertising to talk about how the brand continues to reinvent itself.

adam&eveDDB: The Wonder Of What The F*ck

Richard Brim discussed how ‘the wonder of what the fuck’ can be a powerful element in creative strategy.

Lego Group: Building Brand Love with Purpose, Brick by Brick 

Julia Goldin revealed how purpose can drive innovation and ensure a brand remains inspiring, trusted and loved, from one generation to the next.

Watch all 2019 talks on The Work

Subscribe now