#Betterquestions with EY
Mathilde Delhoume is the LVMH Global Brand Officer and best answers this question by explaining the nightmares keeping her awake.
Marc Pritchard is responsible for P&G's brand building disciplines worldwide. In this clip, Marc explains why brands need to take a stand to support sustainability.
Mr. Paul Miles, Executive Officer of ASICS Corp., explains why purpose is central to the creation of the brand ASICS.
Hear how SoulPancake founder Rainn Wilson keeps it human.
Karin Timpone, Global Marketing Officer at Marriott International, tells us why experiences are still central to the customer's experience.
Jennifer Utz Ilecki leads one of the most creative and dynamic groups at Marriott International. She explains how important it is to blend tech interaction with human interaction when it comes to engaging Gen Z.
Andrew Robertson, President and Chief Executive Officer of BBDO Worldwide, explains how to keep audiences engaged in a saturated social environment – one where the average person scrolls through 300 feet of content per day and apps are more addictive than ever.
Julia Goldin, CMO for LEGO, explains how the brand works with platforms to make sure the digital environment is safe for both kids and adults.
Hear Melissa Holdbrook-Akposoe, stylist and fashion blogger, discuss why brands are moving away from mass market bloggers in favour of micro-influencers and how this is changing brand alliances globally.
Alan Jope, CEO, Unilever, evangelises the power of purposeful marketing across Unilever brands and demonstrates the effects of brand purpose on growth.
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