The EntertainmenT Track

Creating culture beyond advertising

Entertainment is where we move beyond advertising to create authentic entertainment and culture that builds brand engagement. This is the track to explore the new entertainment ecology.

What you'll learn

What opportunities and challenges do brands face as they grow beyond traditional advertising? Join experts from across the world as they share their views.

Why are brands going beyond advertising to deliver new audiences and fans? Uncover new opportunities as we enter a world of collaboration, partnerships and co-creation. Hear from superstars of music, culture and sport, and brands that are leading the way.

Meet the Entertainment Track speakers

Femi Kuti

Musician
Chocolate City Music

Steve Stoute

Founder & CEO
Translation

Lanre Dabiri

Musician/Producer
Trybe Records

Robert Triefus

Executive Vice President, Brand & Customer Engagement
Gucci

Rodrigo Samwell

Global Chief Marketing Officer
ESL

Sara Martins de Oliveira

Global Director Brand & Media
Vodafone

"It used to be enough when artist partnerships delivered brand love. Now they need to deliver business results as well."

Zoe Stainsby
Head of Entertainment, Fuse

Highlights from the Entertainment Track

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