The Entertainment Track

Just annouced

1 Nov 2018: First 15 speakers for Cannes Lions 2019 confirmed

Creating culture beyond advertising

Move beyond advertising. Create authentic entertainment and culture that builds brand engagement. Explore the new entertainment ecology.

Why are brands going beyond advertising to deliver new audiences and fans? Uncover new opportunities as we enter a world of collaboration, partnerships and co-creation. Hear from superstars of music, culture and sport, and brands that are leading the way.

What you'll learn

  • Trends and cultural currency

    The secret to creating entertainment-led brands, and the most important pop culture trends
  • The economics of entertainment

    How is the sector evolving for future consumers? What are the models that will underpin the industry?
  • Collaborating with entertainment companies

    Learn from the best studios and content creators in music and podcasting, TV and films, gaming and sport
  • Tomorrow’s content

    See the most successful and original storytelling formats push the boundaries of what's possible

Who is it for?

Entertainment channels are exploding, converging and evolving as we watch.

What opportunities and challenges do brands face as they grow beyond traditional advertising? Join experts from across the world as they share their views.

"It used to be enough when artist partnerships delivered brand love. Now they need to deliver business results as well."

Zoe Stainsby
Head of Entertainment, Fuse

Get the latest Entertainment news

Thanks for signing up!