The Good Track

Just announced

1 Nov 2018: First 15 speakers for Cannes Lions 2019 confirmed

Inside creativity for good

Spotlight on life-changing work and initiatives which make the world a better place. Ideas that use branded communications to make a difference beyond brand purpose.

Forget the rhetoric: focus on the action, evidence and results. Meet brands and talent that are moving the dial to improve society and the lives of others.

What you'll learn

  • The economics of brand purpose

    Good work means good business: hear from brands that understand this

  • The creative industry as a force for good

    What are the new responsibilities of communicators and storytellers?

  • The socially conscious consumer

    Consumers expect more from their brands. Together, how can we meet this challenge?

  • When brands stand for something

    Sit on the fence, or become activists? What is the commercial impact of activism for brands?

Who is it for?

Join thousands of politicans, NGOs, humanitarians, marketers and award-winning creatives to hear from the brands, talent and industry leaders who shift culture, create change and positively impact society.

"We have to do and create things that add real value to people. Brands have to live their core values out loud. Your behaviour has become your advertising."

Andre Le Masurier
Executive Creative Director, Google Brand Studio

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